Brandwave

How popular isBalanced Body in search?

In September 2026, people searched for Balanced Body by name about 17,500 times worldwide, a 13.4% decrease from the previous year. These searches made up 20.7% of all global pilates reformer brand searches, placing Balanced Body second out of seven brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Merrithew27.1%
  2. Balanced Body20.7%
  3. Align-Pilates14.3%
  4. BASI Pilates14.3%
  5. AeroPilates10.7%
  6. Elina Pilates6.4%
  7. Peak Pilates6.4%
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Which pilates reformer brands compete with Balanced Body?

Balanced Body against pilates reformer brands worldwide, by month

Share of searches by month for Merrithew, Balanced Body, Align-Pilates, BASI Pilates, AeroPilates, Elina Pilates, Peak Pilates. The figures are in the table below the chart.

View monthly share of searches table
MonthMerrithewBalanced BodyAlign-PilatesBASI PilatesAeroPilatesElina PilatesPeak Pilates
Oct 202524.5%21.6%15.8%12.9%13.4%4.7%7.1%
Nov 202525.8%24.5%15.4%10.3%12.5%4.6%6.9%
Dec 202523.3%27.1%14%11.4%13.8%4.2%6.2%
Jan 202621.9%27.6%14.2%11.6%14.1%4.2%6.3%
Feb 202621.5%30.6%13.9%11.4%11.3%5.1%6.2%
Mar 202624.3%24.3%14.5%11.9%13.3%5.3%6.5%
Apr 202622.9%27.5%14.8%12.1%12%5.4%5.4%
May 202624.2%24.8%12.8%12.8%14%5.7%5.7%
Jun 202626.4%24%15.8%12.9%10.5%4.7%5.8%
Jul 202621.9%33.3%12.4%12.4%10%4.5%5.5%
Aug 202626.4%23.2%13.9%13.9%11.3%5.1%6.2%
Sep 202627.1%20.7%14.3%14.3%10.7%6.4%6.4%
  1. 1.Merrithew

    27.1%

    Held 1st. 22.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Balanced Body

    20.7%

    Held 2nd. 17.5K estimated branded searches, -13.4% vs prior month. Share -2.5 points.

  3. Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. Held 5th. 9K estimated branded searches, -8.2% vs prior month. Share -0.6 points.

  6. Moved from 7th to 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  7. Moved from 6th to 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Balanced Body and its closest rivals

Every comparison with Balanced Body

6 comparisons

How has branded search demand for Balanced Body changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Balanced Body worldwide fell from 20.2K to 17.5K.
  • Across the 12 months ending September 2026, Balanced Body’s share of searches among pilates reformer brands worldwide decreased from 21.6% to 20.7%.
  • Across the 12 months ending September 2026, Balanced Body’s share of searches among pilates reformer brands worldwide peaked at 33.3% in July 2026 and was lowest at 20.7% in September 2026.

How did search popularity change for pilates reformer brands worldwide in September 2026?

6 changes
  1. In September 2026, Elina Pilates overtook Peak Pilates to rank 6th among pilates reformer brands worldwide, with 6.4% of the searches.

  2. In September 2026, Merrithew gained share of searches among pilates reformer brands worldwide, from 26.4% to 27.1%.

  3. In September 2026, Balanced Body lost share of searches among pilates reformer brands worldwide, from 23.2% to 20.7%.

  4. In September 2026, AeroPilates lost share of searches among pilates reformer brands worldwide, from 11.3% to 10.7%.

  5. Estimated monthly branded searches for Align-Pilates worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Peak Pilates worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Balanced Body’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Balanced Body’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • balanced body pilates
  • balanced body reformer

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How the Brand Demand Index is measured

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