Brandwave

How popular isAqara?

In September 2026, people searched for Aqara by name about 110,000 times worldwide, about the same as the previous year. These searches made up 22.1% of all global smart lock brand searches, placing Aqara third out of six brands. When we asked both ChatGPT and Google AI Overviews about smart lock brands, Aqara appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Aqara is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. NukiShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SchlageShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. AqaraShare of searches 22.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. YaleShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AugustShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+1 more

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Top smart lock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aqara was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Aqara is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schlage1st
  2. Yale2nd
  3. Aqara3rd
  4. August4th
  5. Eufy5th
  6. Nuki–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yale5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Schlage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aqara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • August2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart lock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which smart lock brands compete with Aqara?

Aqara against smart lock brands worldwide, by month

Share of searches by month for Nuki, Schlage, Aqara, Yale, August. The figures are in the table below the chart.

View monthly share of searches table
MonthNukiSchlageAqaraYaleAugustEufy
Oct 202523.7%27.1%21.1%22.3%3.9%1.9%
Nov 202527%22.6%24.2%19.6%4.4%2.2%
Dec 202519.7%26%26.4%21.5%4.5%1.9%
Jan 202621.2%25.1%28.3%18.8%4.9%1.7%
Feb 202622.3%29.8%22.3%19.2%4.8%1.6%
Mar 202622.6%31.5%20.1%20.1%3.9%1.8%
Apr 202620.2%32.2%20.2%18.5%7.3%1.5%
May 202622.2%31%19.8%18.1%7.1%1.8%
Jun 202621.7%35.4%19.7%18.1%3.4%1.8%
Jul 202621.3%32.9%21.3%19.5%3.2%1.9%
Aug 202623%28.6%20.5%23%3%1.8%
Sep 202627.1%25%22.1%21.1%2.7%2%

  1. 1.Nuki

    27.1%

    Moved from 2nd to 1st. 135K estimated branded searches, +8.9% vs prior month. Share +4 points.

  2. 2.Schlage

    25%

    Moved from 1st to 2nd. 125K estimated branded searches, -18.9% vs prior month. Share -3.6 points.

  3. 3.Aqara

    22.1%

    Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +1.6 points.

  4. 4.Yale

    21.1%

    Moved from 3rd to 4th. 105K estimated branded searches, -14.9% vs prior month. Share -1.9 points.

  5. 5.August

    2.7%

    Held 5th. 13.3K estimated branded searches, -18.7% vs prior month. Share -0.4 points.

  6. 6.Eufy

    2%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Aqara and its closest rivals

Every comparison with Aqara

5 comparisons

How has branded search demand for Aqara changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aqara worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Aqara’s share of searches among smart lock brands worldwide increased from 21.1% to 22.1%.
  • Across the 12 months ending September 2026, Aqara’s share of searches among smart lock brands worldwide peaked at 28.3% in January 2026 and was lowest at 19.7% in June 2026.
  • Across the 12 months ending September 2026, Aqara rose from 4th to 3rd among smart lock brands worldwide.

How did search popularity change for smart lock brands worldwide in September 2026?

5 changes

  1. In September 2026, Nuki overtook Schlage to become the leader among smart lock brands worldwide, with 27.1% of the searches.

  2. In September 2026, Aqara overtook Yale to rank 3rd among smart lock brands worldwide, with 22.1% of the searches.

  3. In September 2026, Schlage lost share of searches among smart lock brands worldwide, from 28.6% to 25%.

  4. In September 2026, Yale lost share of searches among smart lock brands worldwide, from 23% to 21.1%.

  5. August’s share of searches among smart lock brands worldwide has lost ground for 3 months in a row, from 3.4% to 2.7% in September 2026.

How are Aqara’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aqara’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aqara

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How the Brand Demand Index is measured

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