Brandwave

How popular isApple iPad in search?

In September 2026, there were an estimated 10M branded searches for Apple iPad worldwide which is up 20% over the last 12 months. Apple iPad holds 60.1% estimated Share of Search among tablet brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Apple iPad60.1%
  2. Lenovo28.2%
  3. TCL7.4%
  4. Microsoft Surface2.2%
  5. Samsung2.1%
Apple iPad website (opens in a new tab)

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Which tablet brands compete with Apple iPad?

Apple iPad against tablet brands worldwide, by month

Share of Search by month for Apple iPad, Lenovo, TCL, Microsoft Surface, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthApple iPadLenovoTCLMicrosoft SurfaceSamsung
Oct 202555.6%30.8%8.2%2.5%3%
Nov 202562.7%27%6.2%1.9%2.2%
Dec 202566%24.7%5.5%1.6%2.2%
Jan 202660.1%28.3%7.4%1.8%2.4%
Feb 202659.7%28%7.3%2.2%2.8%
Mar 202655.1%31.7%8.2%2.5%2.5%
Apr 202654.9%31.5%8.2%2.5%2.9%
May 202655.6%31.3%8.2%2%2.9%
Jun 202651.5%33.8%9.3%2.8%2.7%
Jul 202656.6%32%6.8%2.1%2.6%
Aug 202655.2%33.3%6.6%2%2.8%
Sep 202660.1%28.2%7.4%2.2%2.1%

  1. 1.Apple iPad

    60.1%

    Held 1st. 10M estimated branded searches, +20% vs prior month. Share +4.8 points.

  2. 2.Lenovo

    28.2%

    Held 2nd. 4.7M estimated branded searches, -6.5% vs prior month. Share -5.1 points.

  3. 3.TCL

    7.4%

    Held 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +0.7 points.

  4. 4.Microsoft Surface

    2.2%

    Moved from 5th to 4th. 368K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  5. 5.Samsung

    2.1%

    Moved from 4th to 5th. 352K estimated branded searches, -16.6% vs prior month. Share -0.7 points.

Compare search popularity between Apple iPad and its closest rivals

Every comparison with Apple iPad

How has branded search demand for Apple iPad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Apple iPad worldwide rose from 8.3M to 10M.
  • Across the 12 months ending September 2026, Apple iPad’s estimated Share of Search among tablet brands worldwide increased from 55.6% to 60.1%.
  • Across the 12 months ending September 2026, Apple iPad’s estimated Share of Search among tablet brands worldwide peaked at 66% in December 2025 and was lowest at 51.5% in June 2026.

How did search popularity change for tablet brands worldwide in September 2026?

  1. In September 2026, Apple iPad gained estimated Share of Search among tablet brands worldwide, from 55.2% to 60.1%.

  2. In September 2026, TCL gained estimated Share of Search among tablet brands worldwide, from 6.6% to 7.4%.

  3. In September 2026, Lenovo lost estimated Share of Search among tablet brands worldwide, from 33.3% to 28.2%.

  4. In September 2026, Samsung lost estimated Share of Search among tablet brands worldwide, from 2.8% to 2.1%.

  5. In September 2026, Microsoft Surface rose from 5th to 4th among tablet brands worldwide.

How is Apple iPad measured?

Brandwave collects information about searches that people make online using Apple iPad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • apple ipad
  • ipad

Do you work for Apple iPad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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