How popular isAisle in search?
In August 2026, there were an estimated 13.1K branded searches for Aisle worldwide which is up 173.5% over the last 11 months. Aisle holds 3.2% estimated Share of Search among period underwear brands worldwide and is ranked 6th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Aisle and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which period underwear brands compete with Aisle?
Share of Search by month for Knix, Modibodi, Thinx, Saalt, WUKA, Aisle. The figures are in the table below the chart.
View monthly share of search table
| Month | Knix | Modibodi | Thinx | Saalt | WUKA | Aisle |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 23.2% | 10.3% | 7.7% | 6.4% | 1.6% |
| Nov 2025 | 55.7% | 21.1% | 9.5% | 6.7% | 5.3% | 1.7% |
| Dec 2025 | 52.3% | 20.5% | 12.3% | 8.9% | 4.5% | 1.4% |
| Jan 2026 | 49% | 20.8% | 15.5% | 7.4% | 5.9% | 1.4% |
| Feb 2026 | 47.2% | 16.4% | 22.5% | 7% | 5.5% | 1.4% |
| Mar 2026 | 52.6% | 15.2% | 16.1% | 8.3% | 6.3% | 1.5% |
| Apr 2026 | 53.6% | 15.3% | 16.5% | 7.9% | 5.3% | 1.4% |
| May 2026 | 44.7% | 22% | 17.7% | 8.4% | 5.6% | 1.6% |
| Jun 2026 | 47% | 22.1% | 16.2% | 8.3% | 5.3% | 1.2% |
| Jul 2026 | 50.4% | 18.9% | 14.8% | 8.8% | 5.8% | 1.3% |
| Aug 2026 | 52.6% | 17.8% | 9.9% | 9.7% | 6.8% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.6% | 216K | -17.7% | +2.2 points | |
| 2, held 2nd | 17.8% | 73.4K | -25.7% | -1.1 points | |
| 3, held 3rd | 9.9% | 40.8K | -47.2% | -4.9 points | |
| 4, held 4th | 9.7% | 40.1K | -13.2% | +0.9 points | |
| 5, held 5th | 6.8% | 27.8K | -7.3% | +1 points | |
| 6, held 6th | 3.2% | 13.1K | +90.1% | +1.9 points |
1.
Knix52.6%
held 1st · 216K estimated branded searches · -17.7% vs prior month · +2.2 points
2.
Modibodi17.8%
held 2nd · 73.4K estimated branded searches · -25.7% vs prior month · -1.1 points
3.
Thinx9.9%
held 3rd · 40.8K estimated branded searches · -47.2% vs prior month · -4.9 points
4.
Saalt9.7%
held 4th · 40.1K estimated branded searches · -13.2% vs prior month · +0.9 points
5.
WUKA6.8%
held 5th · 27.8K estimated branded searches · -7.3% vs prior month · +1 points
6.
Aisle3.2%
held 6th · 13.1K estimated branded searches · +90.1% vs prior month · +1.9 points
Compare search popularity between Aisle and its closest rivals
How has branded search demand for Aisle changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Aisle worldwide rose from 4.8K to 13.1K.
- Across the 11 months ending August 2026, Aisle’s estimated Share of Search among period underwear brands worldwide increased from 1.6% to 3.2%.
- Across the 11 months ending August 2026, Aisle’s estimated Share of Search among period underwear brands worldwide peaked at 3.2% in August 2026 and was lowest at 1.2% in June 2026.
How did search popularity change for period underwear brands worldwide in August 2026?
6 changes
In August 2026, Knix gained estimated Share of Search among period underwear brands worldwide, from 50.4% to 52.6%.
In August 2026, Aisle gained estimated Share of Search among period underwear brands worldwide, from 1.3% to 3.2%.
In August 2026, WUKA gained estimated Share of Search among period underwear brands worldwide, from 5.8% to 6.8%.
In August 2026, Saalt gained estimated Share of Search among period underwear brands worldwide, from 8.8% to 9.7%.
In August 2026, Thinx lost estimated Share of Search among period underwear brands worldwide, from 14.8% to 9.9%.
In August 2026, Modibodi lost estimated Share of Search among period underwear brands worldwide, from 18.9% to 17.8%.
How is Aisle measured?
Brandwave collects information about searches that people make online using Aisle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- aisle pads
- aisle period
- aisle period underwear
- aisle underwear
Do you work for Aisle? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Aisle your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.