Brandwave

How popular is99designs?

In September 2026, people searched for 99designs by name about 49,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 0.56% of all global creative freelance platform searches, placing 99designs seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about creative freelance platforms, 99designs appeared in four of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

99designs is the seventh most searched of 8 competitors and the seventh most recommended in AI answers.

  1. FiverrShare of searches 38.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. UpworkShare of searches 31.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BehanceShare of searches 20.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. DribbbleShare of searches 6.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. 99designsShare of searches 0.56%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th

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Top creative freelance platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 99designs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 99designs is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Upwork1st
  2. Fiverr2nd
  3. Contra2nd
  4. Dribbble4th
  5. Toptal5th
  6. Behance6th
  7. 99designs7th
  8. PeoplePerHour8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiverr5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Upwork5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dribbble4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 99designs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Behance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toptal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PeoplePerHour1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about creative freelance platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which creative freelance platforms compete with 99designs?

99designs against creative freelance platforms worldwide, by month

Share of searches by month for Fiverr, Upwork, Behance, Dribbble, 99designs. The figures are in the table below the chart.

View monthly share of searches table
MonthFiverrUpworkBehanceDribbblePeoplePerHourToptal99designsContra
Oct 202546.8%25.6%17.1%6.3%1.9%1.5%0.69%0.08%
Nov 202547.1%25.8%17.2%6.3%1.6%1.3%0.7%0.08%
Dec 202544.2%29.6%16.2%5.9%1.8%1.5%0.65%0.07%
Jan 202644.2%29.6%16.2%6%1.8%1.5%0.65%0.06%
Feb 202642.1%28.2%18.8%6.9%1.7%1.4%0.76%0.06%
Mar 202643.9%29.4%16.1%7.2%1.4%1.4%0.53%0.07%
Apr 202643.8%29.4%16%7.2%1.8%1.2%0.53%0.09%
May 202642%28.1%18.8%6.9%2.1%1.4%0.62%0.1%
Jun 202643.6%29.2%16%7.2%1.8%1.4%0.65%0.13%
Jul 202643.7%29.3%16%7.2%1.8%1.4%0.53%0.13%
Aug 202644.3%29.6%16.2%6%1.8%1.5%0.54%0.13%
Sep 202638.2%31.2%20.9%6.3%1.5%1.3%0.56%0.14%
  1. 1.Fiverr

    38.2%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -6.1 points.

  2. 2.Upwork

    31.2%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Behance

    20.9%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +4.6 points.

  4. 4.Dribbble

    6.3%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. Held 5th. 135K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Toptal

    1.3%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  7. 7.99designs

    0.56%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Contra

    0.14%

    Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between 99designs and its closest rivals

Every comparison with 99designs

8 comparisons

How has branded search demand for 99designs changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 99designs worldwide fell from 74K to 49.5K.
  • Across the 12 months ending September 2026, 99designs’ share of searches among creative freelance platforms worldwide held steady, from 0.69% to 0.56%.

How did search popularity change for creative freelance platforms worldwide in September 2026?

6 changes
  1. In September 2026, Behance gained share of searches among creative freelance platforms worldwide, from 16.2% to 20.9%.

  2. In September 2026, Upwork gained share of searches among creative freelance platforms worldwide, from 29.6% to 31.2%.

  3. In September 2026, Fiverr lost share of searches among creative freelance platforms worldwide, from 44.3% to 38.2%.

  4. Estimated monthly branded searches for Contra worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Toptal worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

  6. Estimated monthly branded searches for 99designs worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are 99designs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using 99designs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does 99designs compete?

99designs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creative freelance platforms7th of 80.56%Shown above
Freelance marketplaces6th of 70.76%Show ranking
Creator with pink hair and a pink jacket

Is 99designs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.