Domain vs realestate.com.au:Which is more popular?
In September 2026, realestate.com.au had more branded searches than Domain among property portals in Australia. realestate.com.au had about 301,000 branded searches, while Domain had 143,000. realestate.com.au made up 55.5% of all property portal searches we track, and Domain accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about property portals, realestate.com.au appeared in all five answers and Domain in four. realestate.com.au was mentioned before Domain in every answer.
Who do people search for more?
realestate.com.au, about 2 searches for every 1 for Domain
Who does AI mention more?
realestate.com.au, mentioned in every answer we collected
Who does AI recommend more?
realestate.com.au, named ahead of Domain in every answer
Follow Domain vs realestate.com.au and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top property portals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, realestate.com.au appeared in all five answers. Domain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. realestate.com.au was listed before Domain in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- realestate.com.au1st
Domain2nd
Homely3rd
rent.com.au4th
Allhomes5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.com.au5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Domain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Homely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- rent.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allhomes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which website should I use to search for a house in Australia?”
Asked ChatGPT
“What are the best property websites in Australia?”
Asked ChatGPT
“What's the best website in Australia to find a rental property?”
Searched Google, AI Overview
“houses for sale”
Searched Google, AI Overview
“real estate”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Domain or realestate.com.au more popular in search?
This chart shows how often people search Google for Domain and realestate.com.au by name. Each line represents a brand's share of searches for all five property portals we track, month by month, from searches in Australia.
Share of searches by month for realestate.com.au, Domain. The figures are in the table below the chart.
View monthly share of searches table
| Month | realestate.com.au | Domain | Allhomes | Homely | rent.com.au |
|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 17.4% | 18.7% | 1.1% | 0.41% |
| Nov 2025 | 64.8% | 17.7% | 15.9% | 1.2% | 0.42% |
| Dec 2025 | 64.9% | 17.7% | 16% | 0.95% | 0.52% |
| Jan 2026 | 62.6% | 20.4% | 15.4% | 1.1% | 0.49% |
| Feb 2026 | 58% | 23.1% | 17.4% | 1% | 0.46% |
| Mar 2026 | 62.7% | 20.4% | 15.4% | 0.92% | 0.49% |
| Apr 2026 | 57.8% | 23% | 17.4% | 1.3% | 0.46% |
| May 2026 | 62.7% | 20.4% | 15.4% | 1.1% | 0.32% |
| Jun 2026 | 60.3% | 20.1% | 18.1% | 1.1% | 0.38% |
| Jul 2026 | 60.4% | 20.2% | 18.2% | 0.88% | 0.38% |
| Aug 2026 | 58% | 23.1% | 17.4% | 1% | 0.37% |
| Sep 2026 | 55.5% | 26.4% | 16.7% | 1% | 0.35% |
How has the Domain and realestate.com.au comparison changed over the last 12 months?
3 findings
- realestate.com.au was ahead of Domain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia moved from 17.4% to 26.4%, and its estimated monthly branded searches moved from 103K to 143K.
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia moved from 62.4% to 55.5%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for Australia property portals in September 2026?
2 changes
In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%.
In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Domain’s and realestate.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Domain
2 branded search terms
- domain real estate
- domain.com.au
realestate.com.au
1 branded search term
- realestate.com.au
Other head-to-heads among property portals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.