Property portals in Australia:Which are most popular?
In September 2026, realestate.com.au was the most searched property portal in Australia, accounting for 55.5% of all searches among the five portals we track. When we checked with ChatGPT and Google AI Overviews, realestate.com.au showed up in every answer. realestate.com.au was recommended most often, coming first in all four responses that gave a list.
realestate.com.auShare of searches 55.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DomainShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
AllhomesShare of searches 16.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
HomelyShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
rent.com.auShare of searches 0.35%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top property portals in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, realestate.com.au appeared every time. realestate.com.au was recommended most often, coming first in all four answers that gave a list. Domain was second, and Homely was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- realestate.com.au1st
- Domain2nd
- Homely3rd
- rent.com.au4th
- Allhomes5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.com.au5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Domain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Homely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- rent.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allhomes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which website should I use to search for a house in Australia?”
Asked ChatGPT
“What are the best property websites in Australia?”
Asked ChatGPT
“What's the best website in Australia to find a rental property?”
Searched Google, AI Overview
“houses for sale”
Searched Google, AI Overview
“real estate”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which property portals do people search for most?
This chart shows how often people search Google for each property portal by name. Each line represents a brand's share of searches for all five property portals we track, month by month, from searches in Australia.
Share of searches by month for realestate.com.au, Domain, Allhomes. The figures are in the table below the chart.
View monthly share of searches table
| Month | realestate.com.au | Domain | Allhomes | Homely | rent.com.au |
|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 17.4% | 18.7% | 1.1% | 0.41% |
| Nov 2025 | 64.8% | 17.7% | 15.9% | 1.2% | 0.42% |
| Dec 2025 | 64.9% | 17.7% | 16% | 0.95% | 0.52% |
| Jan 2026 | 62.6% | 20.4% | 15.4% | 1.1% | 0.49% |
| Feb 2026 | 58% | 23.1% | 17.4% | 1% | 0.46% |
| Mar 2026 | 62.7% | 20.4% | 15.4% | 0.92% | 0.49% |
| Apr 2026 | 57.8% | 23% | 17.4% | 1.3% | 0.46% |
| May 2026 | 62.7% | 20.4% | 15.4% | 1.1% | 0.32% |
| Jun 2026 | 60.3% | 20.1% | 18.1% | 1.1% | 0.38% |
| Jul 2026 | 60.4% | 20.2% | 18.2% | 0.88% | 0.38% |
| Aug 2026 | 58% | 23.1% | 17.4% | 1% | 0.37% |
| Sep 2026 | 55.5% | 26.4% | 16.7% | 1% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.5% | 301K | 0% | -2.5 points | |
| 2, held 2nd | 26.4% | 143K | +19.3% | +3.3 points | |
| 3, held 3rd | 16.7% | 90.5K | 0% | -0.7 points | |
| 4, held 4th | 1% | 5.4K | 0% | 0 points | |
| 5, held 5th | 0.35% | 1.9K | 0% | 0 points |
55.5%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.5 points.
2.
Domain26.4%
Held 2nd. 143K estimated branded searches, +19.3% vs prior month. Share +3.3 points.
3.
Allhomes16.7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Homely1%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.35%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among property portals in Australia?
5 brands
In September 2026, realestate.com.au was the most searched among property portals in Australia, with an estimated 301K branded searches, 55.5% of all searches for the five we track. Domain is in 2nd place, 29.1 percentage points behind at 26.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| realestate.com.au | 62.4% → 55.5% | 64.9%Dec 2025 | 55.5%Sep 2026 | 1st |
| Domain | 17.4% → 26.4% | 26.4%Sep 2026 | 17.4%Oct 2025 | 3rd → 2nd |
| Allhomes | 18.7% → 16.7% | 18.7%Oct 2025 | 15.4%Jan 2026 | 2nd → 3rd |
| Homely | 1.1% → 1% | 1.3%Apr 2026 | 0.88%Jul 2026 | 4th |
| rent.com.au | 0.41% → 0.35% | 0.52%Dec 2025 | 0.32%May 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia decreased from 62.4% to 55.5%.
- Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia increased from 17.4% to 26.4%.
- Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia decreased from 18.7% to 16.7%.
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia peaked at 64.9% in December 2025 and was lowest at 55.5% in September 2026.
- Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia peaked at 18.7% in October 2025 and was lowest at 15.4% in January 2026.
- Across the 12 months ending September 2026, Domain rose from 3rd to 2nd among property portals in Australia.
- Across the 12 months ending September 2026, Allhomes fell from 2nd to 3rd among property portals in Australia.
- Across the 12 months ending September 2026, Homely and rent.com.au held steady: their share of searches among property portals in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia property portals in September 2026?
5 changes
In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%.
In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%.
In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%.
Estimated monthly branded searches for rent.com.au in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
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