Allhomes vs Domain:Which is searched more in Australia?
In September 2026, Domain had more branded searches than Allhomes among property portals in Australia. Domain had about 143,000 branded searches, while Allhomes had 90,500. Domain made up 26.4% of all property portal searches we track, and Allhomes accounted for 16.7%.
Follow Allhomes vs Domain and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Allhomes or Domain more popular in search?
Compare the websites people use to search for homes to buy or rent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Domain, Allhomes. The figures are in the table below the chart.
View monthly share of searches table
| Month | realestate.com.au | Domain | Allhomes | Homely | rent.com.au |
|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 17.4% | 18.7% | 1.1% | 0.41% |
| Nov 2025 | 64.8% | 17.7% | 15.9% | 1.2% | 0.42% |
| Dec 2025 | 64.9% | 17.7% | 16% | 0.95% | 0.52% |
| Jan 2026 | 62.6% | 20.4% | 15.4% | 1.1% | 0.49% |
| Feb 2026 | 58% | 23.1% | 17.4% | 1% | 0.46% |
| Mar 2026 | 62.7% | 20.4% | 15.4% | 0.92% | 0.49% |
| Apr 2026 | 57.8% | 23% | 17.4% | 1.3% | 0.46% |
| May 2026 | 62.7% | 20.4% | 15.4% | 1.1% | 0.32% |
| Jun 2026 | 60.3% | 20.1% | 18.1% | 1.1% | 0.38% |
| Jul 2026 | 60.4% | 20.2% | 18.2% | 0.88% | 0.38% |
| Aug 2026 | 58% | 23.1% | 17.4% | 1% | 0.37% |
| Sep 2026 | 55.5% | 26.4% | 16.7% | 1% | 0.35% |
How has the Allhomes and Domain comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Domain took it in November 2025.
- Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia moved from 17.4% to 26.4%, and its estimated monthly branded searches moved from 103K to 143K.
How did search popularity change for Australia property portals in September 2026?
2 changes
In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%.
In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Allhomes’ and Domain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among property portals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.