Brandwave

How popular isDomain?

In September 2026, people searched for Domain by name about 143,000 times in Australia, a 39.5% increase from the previous year. These searches made up 26.4% of all Australia property portal searches, placing Domain second out of five portals. When we asked both ChatGPT and Google AI Overviews about property portals, Domain appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Domain is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. realestate.com.auShare of searches 55.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DomainShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. AllhomesShare of searches 16.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. HomelyShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. rent.com.auShare of searches 0.35%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Domain website (opens in a new tab)

Follow Domain and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top property portals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Domain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Domain is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. realestate.com.au1st
  2. Domain2nd
  3. Homely3rd
  4. rent.com.au4th
  5. Allhomes5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • realestate.com.au5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Domain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • rent.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allhomes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property portals

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which property portals compete with Domain?

Domain against property portals in Australia, by month

Share of searches by month for realestate.com.au, Domain, Allhomes. The figures are in the table below the chart.

View monthly share of searches table
Monthrealestate.com.auDomainAllhomesHomelyrent.com.au
Oct 202562.4%17.4%18.7%1.1%0.41%
Nov 202564.8%17.7%15.9%1.2%0.42%
Dec 202564.9%17.7%16%0.95%0.52%
Jan 202662.6%20.4%15.4%1.1%0.49%
Feb 202658%23.1%17.4%1%0.46%
Mar 202662.7%20.4%15.4%0.92%0.49%
Apr 202657.8%23%17.4%1.3%0.46%
May 202662.7%20.4%15.4%1.1%0.32%
Jun 202660.3%20.1%18.1%1.1%0.38%
Jul 202660.4%20.2%18.2%0.88%0.38%
Aug 202658%23.1%17.4%1%0.37%
Sep 202655.5%26.4%16.7%1%0.35%

  1. 1.realestate.com.au

    55.5%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Domain

    26.4%

    Held 2nd. 143K estimated branded searches, +19.3% vs prior month. Share +3.3 points.

  3. 3.Allhomes

    16.7%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Homely

    1%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.rent.com.au

    0.35%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Domain and its closest rivals

Every comparison with Domain

4 comparisons

How has branded search demand for Domain changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Domain in Australia rose from 103K to 143K.
  • Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia increased from 17.4% to 26.4%.
  • Across the 12 months ending September 2026, Domain rose from 3rd to 2nd among property portals in Australia.

How did search popularity change for Australia property portals in September 2026?

5 changes

  1. In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%.

  2. In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%.

  3. In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%.

  4. Estimated monthly branded searches for rent.com.au in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Domain’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Domain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • domain real estate
  • domain.com.au

Do you work for Domain? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Domain your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free