Allhomes vs Domain:Which is more popular?
In September 2026, Domain had more branded searches than Allhomes among property portals in Australia. Domain had about 143,000 branded searches, while Allhomes had 90,500. Domain made up 26.4% of all property portal searches we track, and Allhomes accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about property portals, Domain appeared in four of the five answers and Allhomes in one. Domain was mentioned before Allhomes in every answer.
Who do people search for more?
Domain, about 58% more searches than Allhomes
Who does AI mention more?
Domain, mentioned in 4 of 5 answers, Allhomes in 1
Who does AI recommend more?
Domain, named ahead of Allhomes in every answer
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Top property portals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Domain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allhomes was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Domain was listed before Allhomes in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
realestate.com.au1st- Domain2nd
Homely3rd
rent.com.au4th
Allhomes5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.com.au5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Domain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Homely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- rent.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allhomes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which website should I use to search for a house in Australia?”
Asked ChatGPT
“What are the best property websites in Australia?”
Asked ChatGPT
“What's the best website in Australia to find a rental property?”
Searched Google, AI Overview
“houses for sale”
Searched Google, AI Overview
“real estate”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Allhomes or Domain more popular in search?
This chart shows how often people search Google for Allhomes and Domain by name. Each line represents a brand's share of searches for all five property portals we track, month by month, from searches in Australia.
Share of searches by month for Domain, Allhomes. The figures are in the table below the chart.
View monthly share of searches table
| Month | realestate.com.au | Domain | Allhomes | Homely | rent.com.au |
|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 17.4% | 18.7% | 1.1% | 0.41% |
| Nov 2025 | 64.8% | 17.7% | 15.9% | 1.2% | 0.42% |
| Dec 2025 | 64.9% | 17.7% | 16% | 0.95% | 0.52% |
| Jan 2026 | 62.6% | 20.4% | 15.4% | 1.1% | 0.49% |
| Feb 2026 | 58% | 23.1% | 17.4% | 1% | 0.46% |
| Mar 2026 | 62.7% | 20.4% | 15.4% | 0.92% | 0.49% |
| Apr 2026 | 57.8% | 23% | 17.4% | 1.3% | 0.46% |
| May 2026 | 62.7% | 20.4% | 15.4% | 1.1% | 0.32% |
| Jun 2026 | 60.3% | 20.1% | 18.1% | 1.1% | 0.38% |
| Jul 2026 | 60.4% | 20.2% | 18.2% | 0.88% | 0.38% |
| Aug 2026 | 58% | 23.1% | 17.4% | 1% | 0.37% |
| Sep 2026 | 55.5% | 26.4% | 16.7% | 1% | 0.35% |
How has the Allhomes and Domain comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Domain took it in November 2025.
- Across the 12 months ending September 2026, Allhomes’ share of searches among property portals in Australia moved from 18.7% to 16.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia moved from 17.4% to 26.4%, and its estimated monthly branded searches moved from 103K to 143K.
How did search popularity change for Australia property portals in September 2026?
2 changes
In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%.
In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Allhomes’ and Domain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among property portals
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