Oakley vs Ray-Ban:Which is more popular?
In September 2026, Oakley had more branded searches than Ray-Ban among sunglasses brands in Australia. Oakley had about 40,500 branded searches, while Ray-Ban had 22,200. Oakley made up 32.3% of all sunglasses brand searches we track, and Ray-Ban accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Oakley appeared in four of the five answers and Ray-Ban in three. Ray-Ban was mentioned before Oakley in every answer that named either.
Who do people search for more?
Oakley, about 82% more searches than Ray-Ban
Who does AI mention more?
Oakley, mentioned in 4 of 5 answers, Ray-Ban in 3
Who does AI recommend more?
Ray-Ban, named ahead of Oakley in 3 of 3 answers
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oakley was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ray-Ban was listed before Oakley in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“What are the best sunglasses brands in Australia?”
Asked ChatGPT
“Which polarised sunglasses should I buy?”
Asked ChatGPT
“What are good Australian sunglasses brands?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarised sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Oakley or Ray-Ban more popular in search?
This chart shows how often people search Google for Oakley and Ray-Ban by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.
Share of searches by month for Oakley, Ray-Ban. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Ray-Ban | Le Specs | Quay | Carrera | Maui Jim | Poppy Lissiman | Cancer Council | OTIS | Szade | Bollé | Local Supply |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 19.1% | 8.5% | 10.4% | 7% | 7% | 8.5% | 4.7% | 2.5% | 1.4% | 1.6% | 0.76% |
| Nov 2025 | 26.7% | 17.9% | 8% | 8% | 5.3% | 6.5% | 17.9% | 4.4% | 2.4% | 1.3% | 1% | 0.7% |
| Dec 2025 | 32.9% | 18% | 8% | 8% | 6.6% | 6.6% | 9.8% | 4.4% | 2.4% | 1.3% | 1.3% | 0.71% |
| Jan 2026 | 30.8% | 16.9% | 9.2% | 9.2% | 7.5% | 6.2% | 9.2% | 5% | 2.2% | 1.2% | 1.8% | 0.76% |
| Feb 2026 | 33.3% | 18.2% | 8.2% | 8.2% | 6.6% | 6.6% | 8.2% | 4.4% | 2.4% | 1.3% | 1.6% | 0.89% |
| Mar 2026 | 28.5% | 19% | 10.4% | 8.5% | 5.7% | 6.9% | 10.4% | 4.6% | 2% | 1.7% | 1.4% | 0.92% |
| Apr 2026 | 29.9% | 20% | 8.9% | 8.9% | 6% | 6% | 8.9% | 4.9% | 2.6% | 2.1% | 1.1% | 0.79% |
| May 2026 | 30.8% | 20.6% | 11.3% | 7.5% | 6.1% | 6.1% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.67% |
| Jun 2026 | 29.5% | 19.7% | 10.8% | 10.8% | 7.2% | 5.9% | 7.2% | 3.9% | 1.7% | 1.7% | 1.1% | 0.64% |
| Jul 2026 | 27.6% | 22.6% | 10.1% | 10.1% | 8.2% | 5.5% | 6.7% | 3.7% | 1.9% | 1.9% | 1% | 0.6% |
| Aug 2026 | 29.3% | 24% | 8.8% | 8.8% | 5.8% | 5.8% | 7.2% | 3.9% | 2.1% | 2.1% | 1.4% | 0.78% |
| Sep 2026 | 32.3% | 17.7% | 11.8% | 7.9% | 6.5% | 6.5% | 6.5% | 4.3% | 2.3% | 1.9% | 1.3% | 1% |
How has the Oakley and Ray-Ban comparison changed over the last 12 months?
3 findings
- Oakley was ahead of Ray-Ban in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in Australia moved from 28.5% to 32.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in Australia moved from 19.1% to 17.7%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia sunglasses brands in September 2026?
2 changes
In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%.
In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Oakley’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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