Archie Rose vs Four Pillars:Which is more popular?
In September 2026, Four Pillars had more branded searches than Archie Rose among gin brands in Australia. Four Pillars had about 9,800 branded searches, while Archie Rose had 6,600. Four Pillars made up 49% of all gin brand searches we track, and Archie Rose accounted for 33%. When we asked ChatGPT and Google AI Overviews about gin brands, both Archie Rose and Four Pillars appeared in all five answers. Four Pillars was mentioned before Archie Rose in four out of five answers.
Who do people search for more?
Four Pillars, about 48% more searches than Archie Rose
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Four Pillars, named ahead of Archie Rose in 4 of 5 answers
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Archie Rose and Four Pillars showed up in all five answers. Four Pillars was listed before Archie Rose in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Four Pillars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Archie Rose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ink Gin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“What's the best Australian gin brand?”
Asked ChatGPT
“Which gin brand in Australia is best for a gin and tonic?”
Asked ChatGPT
“What are the most popular gin brands in Australia?”
Searched Google, AI Overview
“gin”
Searched Google, AI Overview
“australian gin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Archie Rose or Four Pillars more popular in search?
This chart shows how often people search Google for Archie Rose and Four Pillars by name. Each line represents a brand's share of searches for all three gin brands we track, month by month, from searches in Australia.
Share of searches by month for Four Pillars, Archie Rose. The figures are in the table below the chart.
View monthly share of searches table
| Month | Four Pillars | Archie Rose | Ink Gin |
|---|---|---|---|
| Oct 2025 | 48.4% | 39.9% | 11.7% |
| Nov 2025 | 52.1% | 35.1% | 12.8% |
| Dec 2025 | 53.1% | 32.4% | 14.5% |
| Jan 2026 | 55.8% | 30.7% | 13.5% |
| Feb 2026 | 55.7% | 30.7% | 13.6% |
| Mar 2026 | 53% | 32.5% | 14.5% |
| Apr 2026 | 52.1% | 35.1% | 12.8% |
| May 2026 | 52.1% | 35.1% | 12.8% |
| Jun 2026 | 48.1% | 36.1% | 15.8% |
| Jul 2026 | 53% | 32.5% | 14.5% |
| Aug 2026 | 43.4% | 43.8% | 12.8% |
| Sep 2026 | 49% | 33% | 18% |
How has the Archie Rose and Four Pillars comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Archie Rose took it in August 2026, Four Pillars took it in September 2026.
- Across the 12 months ending September 2026, Archie Rose’s share of searches among gin brands in Australia moved from 39.9% to 33%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Four Pillars’ share of searches among gin brands in Australia moved from 48.4% to 49%, and its estimated monthly branded searches moved from 12K to 9.8K.
How did search popularity change for Australia gin brands in September 2026?
2 changes
In September 2026, Four Pillars overtook Archie Rose to become the leader among gin brands in Australia, with 49% of the searches.
In September 2026, Archie Rose lost share of searches among gin brands in Australia, from 43.8% to 33%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Archie Rose’s and Four Pillars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archie Rose
1 branded search term
- archie rose
Four Pillars
2 branded search terms
- four pillars
- four pillars gin
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