Compare Cotton On, Best & Less and Glassons
In September 2026, Cotton On drew 40.2% of estimated branded searches across these three brands in Australia, ahead of Best & Less at 32.9%.
All three are clothing shops in Australia. See all clothing shops
Cotton On- Best & Less
Glassons
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How these brands compare month by month
Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.
- Cotton On
- Best & Less
- Glassons
Share of searches by month for Cotton On, Best & Less, Glassons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Best & Less | Glassons |
|---|---|---|---|
| Oct 2025 | 50% | 27.5% | 22.5% |
| Nov 2025 | 52.6% | 23.7% | 23.7% |
| Dec 2025 | 52.6% | 23.7% | 23.7% |
| Jan 2026 | 47.8% | 26.1% | 26.1% |
| Feb 2026 | 42.8% | 28.6% | 28.6% |
| Mar 2026 | 47.6% | 26.2% | 26.2% |
| Apr 2026 | 42.8% | 28.6% | 28.6% |
| May 2026 | 40.2% | 32.9% | 26.9% |
| Jun 2026 | 42.8% | 28.6% | 28.6% |
| Jul 2026 | 40.2% | 32.9% | 26.9% |
| Aug 2026 | 42.8% | 28.6% | 28.6% |
| Sep 2026 | 40.2% | 32.9% | 26.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 823K | 0% | -2.6 points | |
| 2, held 2nd | 32.9% | 673K | +22.4% | +4.3 points | |
| 3, held 3rd | 26.9% | 550K | 0% | -1.7 points |
40.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.6 points.
32.9%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +4.3 points.
3.
Glassons26.9%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.7 points.