Brandwave

Chemist Warehouse, MECCA and Sephora:Which are most popular?

In September 2026, Chemist Warehouse drew 79.7% of estimated branded searches across these three brands in Australia, ahead of MECCA at 13.1%. When we checked with ChatGPT and Google AI Overviews, Chemist Warehouse, MECCA and Sephora were mentioned most often, in three of the four answers. Of all six brands we track in beauty retailers, MECCA was the most recommended, Sephora was third and Chemist Warehouse was fifth.

All three are beauty retailers in Australia. See all beauty retailers

Brands in this comparisonAny 10 or fewer published brands in Australia
  • Chemist Warehouse
  • MECCA
  • Sephora

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Chemist Warehouse, MECCA and Sephora in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chemist Warehouse, MECCA and Sephora were mentioned most often, in three of the four answers. Of all six brands we track in beauty retailers, MECCA was the most recommended, Sephora was third and Chemist Warehouse was fifth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MECCA1st
  2. Adore Beauty2nd
  3. Sephora3rd
  4. Priceline Pharmacy4th
  5. Chemist Warehouse5th
  6. Lookfantastic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adore Beauty3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MECCA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sephora3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chemist Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Priceline Pharmacy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lookfantastic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about beauty retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Chemist Warehouse
  • MECCA
  • Sephora
Chemist Warehouse, MECCA and Sephora in Australia, by month

Share of searches by month for Chemist Warehouse, MECCA, Sephora. The figures are in the table below the chart.

View monthly share of searches table
MonthChemist WarehouseMECCASephora
Oct 202579.7%13.1%7.2%
Nov 202574.9%15.1%10.1%
Dec 202577.4%15.6%7%
Jan 202682.8%11.1%6.1%
Feb 202675.8%18.6%5.6%
Mar 202683.7%11.2%5%
Apr 202679.7%13.1%7.2%
May 202680.8%13.3%5.9%
Jun 202680.8%13.3%5.9%
Jul 202679.7%13.1%7.2%
Aug 202677.5%15.6%7%
Sep 202679.7%13.1%7.2%

  1. 1.Chemist Warehouse

    79.7%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.MECCA

    13.1%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Sephora

    7.2%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.2 points.

How the Brand Demand Index is measured