St-Germain vs Tia Maria:Which is more popular?
In September 2026, Tia Maria had more branded searches than St-Germain among liqueur brands in Australia. Tia Maria had about 4,400 branded searches, while St-Germain had 2,900. Tia Maria made up 3.5% of all liqueur brand searches we track, and St-Germain accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about liqueur brands, St-Germain appeared in two of the four answers and Tia Maria in none.
Who do people search for more?
Tia Maria, about 52% more searches than St-Germain
Who does AI mention more?
St-Germain, mentioned in 2 of 4 answers, Tia Maria in 0
Who does AI recommend more?
St-Germain, the only one of the two named
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Top liqueur brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, St-Germain was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tia Maria did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tia Maria0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about liqueur brands
4 answers
Asked ChatGPT
“Which liqueur should I buy for cocktails?”
Asked ChatGPT
“What are the best liqueur brands?”
Asked ChatGPT
“What's a good liqueur to have after dinner?”
Searched Google, AI Overview
“liqueur”
Searched Google, AI Overview
“coffee liqueur”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is St-Germain or Tia Maria more popular in search?
This chart shows how often people search Google for St-Germain and Tia Maria by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.
Share of searches by month for Tia Maria, St-Germain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Disaronno | Frangelico | Licor 43 | Tia Maria | Grand Marnier | St-Germain | Chambord | Midori | Galliano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 14.9% | 14.9% | 12.2% | 10% | 6.7% | 6.7% | 4.5% | 3.6% | 3.6% | 2.4% | 1.1% | 0.73% | 0.26% |
| Nov 2025 | 24.1% | 13.2% | 13.2% | 13.2% | 8.8% | 5.9% | 7.2% | 3.9% | 3.2% | 3.2% | 2.1% | 1.2% | 0.64% | 0.23% |
| Dec 2025 | 27.9% | 12.5% | 8.4% | 12.5% | 10.2% | 5.6% | 6.8% | 4.6% | 3.7% | 3.7% | 2.5% | 0.9% | 0.6% | 0.18% |
| Jan 2026 | 17.2% | 17.2% | 11.5% | 14% | 9.4% | 6.3% | 7.7% | 5.1% | 3.4% | 3.4% | 2.8% | 1% | 0.68% | 0.2% |
| Feb 2026 | 18.7% | 12.5% | 15.3% | 12.5% | 10.2% | 6.8% | 8.4% | 4.5% | 3.7% | 3% | 2.5% | 1% | 0.74% | 0.22% |
| Mar 2026 | 22.1% | 12.1% | 14.7% | 12.1% | 9.9% | 6.6% | 8.1% | 4.4% | 3.6% | 2.9% | 1.9% | 0.88% | 0.72% | 0.21% |
| Apr 2026 | 21.2% | 11.6% | 14.1% | 11.6% | 9.5% | 7.7% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 1.2% | 0.84% | 0.25% |
| May 2026 | 20.3% | 11% | 16.5% | 11% | 11% | 6% | 7.4% | 4.9% | 4% | 3.3% | 2.2% | 1.2% | 0.8% | 0.24% |
| Jun 2026 | 17.4% | 11.6% | 17.4% | 11.6% | 11.6% | 6.3% | 7.8% | 5.2% | 3.5% | 3.5% | 1.8% | 1.2% | 0.85% | 0.2% |
| Jul 2026 | 19.6% | 10.7% | 16% | 13.1% | 10.7% | 7.2% | 7.2% | 4.8% | 3.2% | 3.2% | 2.1% | 1.4% | 0.78% | 0.19% |
| Aug 2026 | 18.6% | 12.4% | 15.2% | 12.4% | 10.1% | 6.8% | 8.3% | 4.5% | 3.7% | 3% | 2.4% | 1.6% | 0.74% | 0.22% |
| Sep 2026 | 21.3% | 14.2% | 14.2% | 11.6% | 9.5% | 6.4% | 6.4% | 5.2% | 3.5% | 2.8% | 2.3% | 1.5% | 0.69% | 0.31% |
How has the St-Germain and Tia Maria comparison changed over the last 12 months?
3 findings
- Tia Maria was ahead of St-Germain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, St-Germain’s share of searches among liqueur brands in Australia moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Tia Maria’s share of searches among liqueur brands in Australia moved from 3.6% to 3.5%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for Australia liqueur brands in September 2026?
0 changes
Neither St-Germain nor Tia Maria moved beyond provider rounding among liqueur brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using St-Germain’s and Tia Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
St-Germain
1 branded search term
- st germain liqueur
Tia Maria
1 branded search term
- tia maria
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