Brandwave

How popular isTia Maria?

In September 2026, people searched for Tia Maria by name about 4,400 times in Australia, about the same as the previous year. These searches made up 3.5% of all Australia liqueur brand searches, placing Tia Maria ninth out of 14 brands. When we asked both ChatGPT and Google AI Overviews about liqueur brands, Tia Maria did not appear in any of the answers.

Search and AI answers in September 2026

Tia Maria is the ninth most searched of 14 competitors and not listed in any AI answer.

  1. BaileysShare of searches 21.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. AperolShare of searches 14.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. JägermeisterShare of searches 14.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. CointreauShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Tia MariaShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+9 more

Tia Maria website (opens in a new tab)

Follow Tia Maria and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tia Maria did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cointreau1st
  2. Baileys2nd
  3. Kahlúa3rd
  4. Disaronno4th
  5. Chambord5th
  6. Grand Marnier6th
  7. St-Germain7th
  8. +3 more
  9. Frangelico–
  10. Tia Maria–
  11. Midori–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tia Maria0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about liqueur brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which liqueur brands compete with Tia Maria?

Tia Maria against liqueur brands in Australia, by month

Share of searches by month for Baileys, Aperol, Jägermeister, Cointreau, Kahlúa, Disaronno, Frangelico, Licor 43, Tia Maria, Grand Marnier, St-Germain. The figures are in the table below the chart.

View monthly share of searches table
MonthBaileysAperolJägermeisterCointreauKahlúaDisaronnoFrangelicoLicor 43Tia MariaGrand MarnierSt-GermainChambordMidoriGalliano
Oct 202518.3%14.9%14.9%12.2%10%6.7%6.7%4.5%3.6%3.6%2.4%1.1%0.73%0.26%
Nov 202524.1%13.2%13.2%13.2%8.8%5.9%7.2%3.9%3.2%3.2%2.1%1.2%0.64%0.23%
Dec 202527.9%12.5%8.4%12.5%10.2%5.6%6.8%4.6%3.7%3.7%2.5%0.9%0.6%0.18%
Jan 202617.2%17.2%11.5%14%9.4%6.3%7.7%5.1%3.4%3.4%2.8%1%0.68%0.2%
Feb 202618.7%12.5%15.3%12.5%10.2%6.8%8.4%4.5%3.7%3%2.5%1%0.74%0.22%
Mar 202622.1%12.1%14.7%12.1%9.9%6.6%8.1%4.4%3.6%2.9%1.9%0.88%0.72%0.21%
Apr 202621.2%11.6%14.1%11.6%9.5%7.7%7.7%5.2%3.4%3.4%2.3%1.2%0.84%0.25%
May 202620.3%11%16.5%11%11%6%7.4%4.9%4%3.3%2.2%1.2%0.8%0.24%
Jun 202617.4%11.6%17.4%11.6%11.6%6.3%7.8%5.2%3.5%3.5%1.8%1.2%0.85%0.2%
Jul 202619.6%10.7%16%13.1%10.7%7.2%7.2%4.8%3.2%3.2%2.1%1.4%0.78%0.19%
Aug 202618.6%12.4%15.2%12.4%10.1%6.8%8.3%4.5%3.7%3%2.4%1.6%0.74%0.22%
Sep 202621.3%14.2%14.2%11.6%9.5%6.4%6.4%5.2%3.5%2.8%2.3%1.5%0.69%0.31%

  1. 1.Baileys

    21.3%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.

  2. 2.Aperol

    14.2%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.8 points.

  3. 3.Jägermeister

    14.2%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Cointreau

    11.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Kahlúa

    9.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Disaronno

    6.4%

    Moved from 7th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Frangelico

    6.4%

    Moved from 6th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  8. 8.Licor 43

    5.2%

    Held 8th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  9. 9.Tia Maria

    3.5%

    Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Grand Marnier

    2.8%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.St-Germain

    2.3%

    Held 11th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  12. 12.Chambord

    1.5%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  13. 13.Midori

    0.69%

    Held 13th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Galliano

    0.31%

    Held 14th. 390 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Tia Maria and its closest rivals

Every comparison with Tia Maria

13 comparisons

How has branded search demand for Tia Maria changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tia Maria in Australia held steady at 4.4K.
  • Across the 12 months ending September 2026, Tia Maria rose from 10th to 9th among liqueur brands in Australia.

How did search popularity change for Australia liqueur brands in September 2026?

6 changes

  1. In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches.

  2. In September 2026, Baileys gained share of searches among liqueur brands in Australia, from 18.6% to 21.3%.

  3. In September 2026, Licor 43 gained share of searches among liqueur brands in Australia, from 4.5% to 5.2%.

  4. In September 2026, Frangelico lost share of searches among liqueur brands in Australia, from 8.3% to 6.4%.

  5. In September 2026, Jägermeister lost share of searches among liqueur brands in Australia, from 15.2% to 14.2%.

  6. In September 2026, Cointreau lost share of searches among liqueur brands in Australia, from 12.4% to 11.6%.

How are Tia Maria’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tia Maria’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tia maria

Do you work for Tia Maria? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tia Maria your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free