Liqueur brands in Australia:Which are most popular?

Name: Liqueur brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Baileys was the most searched liqueur brand in Australia, accounting for 21.3% of all searches among the 14 brands we track. When we checked with ChatGPT and Google AI Overviews, Cointreau was mentioned most often, in three of the four answers. Cointreau was recommended most often, coming first in two out of three responses that gave a list.

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Top liqueur brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Cointreau was mentioned most often, in three of the four answers. Cointreau was recommended most often, coming first in two out of three answers that gave a list. Baileys was second, and Kahlúa was third. Aperol, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Cointreau	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Baileys	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Kahlúa	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Disaronno	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
St-Germain	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Chambord	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Licor 43	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Grand Marnier	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Aperol	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Jägermeister	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Frangelico	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Tia Maria	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Midori	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Galliano	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jägermeister0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frangelico0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tia Maria0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Midori0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Galliano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about liqueur brands

4 answers

Asked ChatGPT
“Which liqueur should I buy for cocktails?”
1. 1Cointreau
2. 2Kahlúa
3. 3St-Germain
4. 4Chambord
Asked ChatGPT
“What are the best liqueur brands?”
1. 1Cointreau
2. 2Grand Marnier
3. 3Chambord
4. 4Kahlúa
5. 5Baileys
6. 6Disaronno
7. 7St-Germain
Asked ChatGPT
“What's a good liqueur to have after dinner?”
1. 1Baileys
2. 2Disaronno
3. 3Cointreau
4. 4Licor 43
Searched Google, AI Overview
“liqueur”
Searched Google, AI Overview
“coffee liqueur”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which liqueur brands do people search for most?

This chart shows how often people search Google for each liqueur brand by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.

Share of searches among liqueur brands in Australia, by month

Month	Baileys	Aperol	Jägermeister	Cointreau	Kahlúa	Disaronno	Frangelico	Licor 43	Tia Maria	Grand Marnier	St-Germain	Chambord	Midori	Galliano
Oct 2025	18.3%	14.9%	14.9%	12.2%	10%	6.7%	6.7%	4.5%	3.6%	3.6%	2.4%	1.1%	0.73%	0.26%
Nov 2025	24.1%	13.2%	13.2%	13.2%	8.8%	5.9%	7.2%	3.9%	3.2%	3.2%	2.1%	1.2%	0.64%	0.23%
Dec 2025	27.9%	12.5%	8.4%	12.5%	10.2%	5.6%	6.8%	4.6%	3.7%	3.7%	2.5%	0.9%	0.6%	0.18%
Jan 2026	17.2%	17.2%	11.5%	14%	9.4%	6.3%	7.7%	5.1%	3.4%	3.4%	2.8%	1%	0.68%	0.2%
Feb 2026	18.7%	12.5%	15.3%	12.5%	10.2%	6.8%	8.4%	4.5%	3.7%	3%	2.5%	1%	0.74%	0.22%
Mar 2026	22.1%	12.1%	14.7%	12.1%	9.9%	6.6%	8.1%	4.4%	3.6%	2.9%	1.9%	0.88%	0.72%	0.21%
Apr 2026	21.2%	11.6%	14.1%	11.6%	9.5%	7.7%	7.7%	5.2%	3.4%	3.4%	2.3%	1.2%	0.84%	0.25%
May 2026	20.3%	11%	16.5%	11%	11%	6%	7.4%	4.9%	4%	3.3%	2.2%	1.2%	0.8%	0.24%
Jun 2026	17.4%	11.6%	17.4%	11.6%	11.6%	6.3%	7.8%	5.2%	3.5%	3.5%	1.8%	1.2%	0.85%	0.2%
Jul 2026	19.6%	10.7%	16%	13.1%	10.7%	7.2%	7.2%	4.8%	3.2%	3.2%	2.1%	1.4%	0.78%	0.19%
Aug 2026	18.6%	12.4%	15.2%	12.4%	10.1%	6.8%	8.3%	4.5%	3.7%	3%	2.4%	1.6%	0.74%	0.22%
Sep 2026	21.3%	14.2%	14.2%	11.6%	9.5%	6.4%	6.4%	5.2%	3.5%	2.8%	2.3%	1.5%	0.69%	0.31%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Baileys Diageo	21.3%	27.1K	+22.1%	+2.7 points
2, moved from 3rd to 2nd	Aperol	14.2%	18.1K	+22.3%	+1.8 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Jägermeister	14.2%	18.1K	0%	-0.9 pointsmoved from 2nd to 3rd
4, held 4th	Cointreau	11.6%	14.8K	0%	-0.8 points
5, held 5th	Kahlúa	9.5%	12.1K	0%	-0.6 points
6, moved from 7th to 6th	Disaronno	6.4%	8.1K	0%	-0.4 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Frangelico	6.4%	8.1K	-18.2%	-1.9 pointsmoved from 6th to 7th
8, held 8th	Licor 43	5.2%	6.6K	+22.2%	+0.7 points
9, held 9th	Tia Maria	3.5%	4.4K	0%	-0.2 points
10, held 10th	Grand Marnier	2.8%	3.6K	0%	-0.2 points
11, held 11th	St-Germain	2.3%	2.9K	0%	-0.1 points
12, held 12th	Chambord	1.5%	1.9K	0%	-0.1 points
13, held 13th	Midori	0.69%	880	0%	0 points
14, held 14th	Galliano	0.31%	390	+50%	+0.1 points

1.Baileys
21.3%
Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.7 points.
2.Aperol
14.2%
Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.8 points.
3.Jägermeister
14.2%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.Cointreau
11.6%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.Kahlúa
9.5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.Disaronno
6.4%
Moved from 7th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
7.Frangelico
6.4%
Moved from 6th to 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
8.Licor 43
5.2%
Held 8th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
9.Tia Maria
3.5%
Held 9th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.Grand Marnier
2.8%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
11.St-Germain
2.3%
Held 11th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
12.Chambord
1.5%
Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
13.Midori
0.69%
Held 13th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
14.Galliano
0.31%
Held 14th. 390 estimated branded searches, +50% vs prior month. Share +0.1 points.

Which brand is most popular in search among liqueur brands in Australia?

14 brands

In September 2026, Baileys was the most searched among liqueur brands in Australia, with an estimated 27.1K branded searches, 21.3% of all searches for the 14 we track. Aperol is in 2nd place, 7.1 percentage points behind at 14.2%.

Australia liqueur brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Baileys	18.3% → 21.3%	27.9%Dec 2025	17.2%Jan 2026	1st
Aperol	14.9% → 14.2%	17.2%Jan 2026	10.7%Jul 2026	2nd
Jägermeister	14.9% → 14.2%	17.4%Jun 2026	8.4%Dec 2025	3rd
Cointreau	12.2% → 11.6%	14%Jan 2026	11%May 2026	4th
Kahlúa	10% → 9.5%	11.6%Jun 2026	8.8%Nov 2025	5th
Disaronno	6.7% → 6.4%	7.7%Apr 2026	5.6%Dec 2025	6th
Frangelico	6.7% → 6.4%	8.4%Feb 2026	6.4%Sep 2026	7th
Licor 43	4.5% → 5.2%	5.2%Sep 2026	3.9%Nov 2025	8th
Tia Maria	3.6% → 3.5%	4%May 2026	3.2%Jul 2026	10th → 9th
Grand Marnier	3.6% → 2.8%	3.7%Dec 2025	2.8%Sep 2026	9th → 10th
St-Germain	2.4% → 2.3%	2.8%Jan 2026	1.8%Jun 2026	11th
Chambord	1.1% → 1.5%	1.6%Aug 2026	0.88%Mar 2026	12th
Midori	0.73% → 0.69%	0.85%Jun 2026	0.6%Dec 2025	13th
Galliano	0.26% → 0.31%	0.31%Sep 2026	0.18%Dec 2025	14th

Each finding as a sentence

Across the 12 months ending September 2026, Baileys’ share of searches among liqueur brands in Australia increased from 18.3% to 21.3%.
Across the 12 months ending September 2026, Aperol’s share of searches among liqueur brands in Australia decreased from 14.9% to 14.2%.
Across the 12 months ending September 2026, Jägermeister’s share of searches among liqueur brands in Australia decreased from 14.9% to 14.2%.
Across the 12 months ending September 2026, Cointreau’s share of searches among liqueur brands in Australia decreased from 12.2% to 11.6%.
Across the 12 months ending September 2026, Licor 43’s share of searches among liqueur brands in Australia increased from 4.5% to 5.2%.
Across the 12 months ending September 2026, Grand Marnier’s share of searches among liqueur brands in Australia decreased from 3.6% to 2.8%.
Across the 12 months ending September 2026, Baileys’ share of searches among liqueur brands in Australia peaked at 27.9% in December 2025 and was lowest at 17.2% in January 2026.
Across the 12 months ending September 2026, Aperol’s share of searches among liqueur brands in Australia peaked at 17.2% in January 2026 and was lowest at 10.7% in July 2026.
Across the 12 months ending September 2026, Jägermeister’s share of searches among liqueur brands in Australia peaked at 17.4% in June 2026 and was lowest at 8.4% in December 2025.
Across the 12 months ending September 2026, Cointreau’s share of searches among liqueur brands in Australia peaked at 14% in January 2026 and was lowest at 11% in May 2026.
Across the 12 months ending September 2026, Kahlúa’s share of searches among liqueur brands in Australia peaked at 11.6% in June 2026 and was lowest at 8.8% in November 2025.
Across the 12 months ending September 2026, Disaronno’s share of searches among liqueur brands in Australia peaked at 7.7% in April 2026 and was lowest at 5.6% in December 2025.
Across the 12 months ending September 2026, Frangelico’s share of searches among liqueur brands in Australia peaked at 8.4% in February 2026 and was lowest at 6.4% in September 2026.
Across the 12 months ending September 2026, Licor 43’s share of searches among liqueur brands in Australia peaked at 5.2% in September 2026 and was lowest at 3.9% in November 2025.
Across the 12 months ending September 2026, Tia Maria rose from 10th to 9th among liqueur brands in Australia.
Across the 12 months ending September 2026, Grand Marnier fell from 9th to 10th among liqueur brands in Australia.
Across the 12 months ending September 2026, Kahlúa, Disaronno, Frangelico, St-Germain, Chambord, Midori and Galliano held steady: their share of searches among liqueur brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia liqueur brands in September 2026?

8 changes

In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches.
In September 2026, Baileys gained share of searches among liqueur brands in Australia, from 18.6% to 21.3%.
In September 2026, Licor 43 gained share of searches among liqueur brands in Australia, from 4.5% to 5.2%.
In September 2026, Frangelico lost share of searches among liqueur brands in Australia, from 8.3% to 6.4%.
In September 2026, Jägermeister lost share of searches among liqueur brands in Australia, from 15.2% to 14.2%.
In September 2026, Cointreau lost share of searches among liqueur brands in Australia, from 12.4% to 11.6%.
In September 2026, Kahlúa lost share of searches among liqueur brands in Australia, from 10.1% to 9.5%.
Grand Marnier’s share of searches among liqueur brands in Australia has lost ground for 3 months in a row, from 3.5% to 2.8% in September 2026.

How are branded searches counted for liqueur brands?

14 search terms

Each brand's share of searches among liqueur brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.