Brandwave

Jägermeister vs Kahlúa:Which is more popular?

In September 2026, Jägermeister had more branded searches than Kahlúa among liqueur brands in Australia. Jägermeister had about 18,100 branded searches, while Kahlúa had 12,100. Jägermeister made up 14.2% of all liqueur brand searches we track, and Kahlúa accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about liqueur brands, Kahlúa appeared in two of the four answers and Jägermeister in none.

Among liqueur brands in Australia in September 2026

Who do people search for more?

Jägermeister, about 50% more searches than Kahlúa

Jägermeister 18.1K searchesKahlúa 12.1K searches

Who does AI mention more?

Kahlúa, mentioned in 2 of 4 answers, Jägermeister in 0

Kahlúa in 2 of 4Jägermeister in 0 of 4

Who does AI recommend more?

Kahlúa, the only one of the two named

Kahlúa first in 2Jägermeister never named

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Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kahlúa was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Jägermeister did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cointreau1st
  2. Baileys2nd
  3. Kahlúa3rd
  4. Disaronno4th
  5. Chambord5th
  6. Grand Marnier6th
  7. St-Germain7th
  8. Licor 438th
  9. Aperol–
  10. Jägermeister–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jägermeister0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about liqueur brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Jägermeister or Kahlúa more popular in search?

This chart shows how often people search Google for Jägermeister and Kahlúa by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.

Jägermeister and Kahlúa among liqueur brands in Australia, by month

Share of searches by month for Jägermeister, Kahlúa. The figures are in the table below the chart.

View monthly share of searches table
MonthBaileysAperolJägermeisterCointreauKahlúaDisaronnoFrangelicoLicor 43Tia MariaGrand MarnierSt-GermainChambordMidoriGalliano
Oct 202518.3%14.9%14.9%12.2%10%6.7%6.7%4.5%3.6%3.6%2.4%1.1%0.73%0.26%
Nov 202524.1%13.2%13.2%13.2%8.8%5.9%7.2%3.9%3.2%3.2%2.1%1.2%0.64%0.23%
Dec 202527.9%12.5%8.4%12.5%10.2%5.6%6.8%4.6%3.7%3.7%2.5%0.9%0.6%0.18%
Jan 202617.2%17.2%11.5%14%9.4%6.3%7.7%5.1%3.4%3.4%2.8%1%0.68%0.2%
Feb 202618.7%12.5%15.3%12.5%10.2%6.8%8.4%4.5%3.7%3%2.5%1%0.74%0.22%
Mar 202622.1%12.1%14.7%12.1%9.9%6.6%8.1%4.4%3.6%2.9%1.9%0.88%0.72%0.21%
Apr 202621.2%11.6%14.1%11.6%9.5%7.7%7.7%5.2%3.4%3.4%2.3%1.2%0.84%0.25%
May 202620.3%11%16.5%11%11%6%7.4%4.9%4%3.3%2.2%1.2%0.8%0.24%
Jun 202617.4%11.6%17.4%11.6%11.6%6.3%7.8%5.2%3.5%3.5%1.8%1.2%0.85%0.2%
Jul 202619.6%10.7%16%13.1%10.7%7.2%7.2%4.8%3.2%3.2%2.1%1.4%0.78%0.19%
Aug 202618.6%12.4%15.2%12.4%10.1%6.8%8.3%4.5%3.7%3%2.4%1.6%0.74%0.22%
Sep 202621.3%14.2%14.2%11.6%9.5%6.4%6.4%5.2%3.5%2.8%2.3%1.5%0.69%0.31%

How has the Jägermeister and Kahlúa comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Kahlúa took it in December 2025, Jägermeister took it in January 2026.
  • Across the 12 months ending September 2026, Jägermeister’s share of searches among liqueur brands in Australia moved from 14.9% to 14.2%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Kahlúa’s share of searches among liqueur brands in Australia moved from 10% to 9.5%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for Australia liqueur brands in September 2026?

3 changes

  1. In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches.

  2. In September 2026, Jägermeister lost share of searches among liqueur brands in Australia, from 15.2% to 14.2%.

  3. In September 2026, Kahlúa lost share of searches among liqueur brands in Australia, from 10.1% to 9.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jägermeister’s and Kahlúa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jägermeister

1 branded search term

  • jagermeister

Kahlúa

1 branded search term

  • kahlua

How the Brand Demand Index is measured

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