Sparesbox vs Supercheap Auto:Which is more popular?
In September 2026, Supercheap Auto had more branded searches than Sparesbox among car parts retailers in Australia. Supercheap Auto had about 450,000 branded searches, while Sparesbox had 8,100. Supercheap Auto made up 39% of all car parts retailer searches we track, and Sparesbox accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about car parts retailers, Supercheap Auto appeared in three of the four answers and Sparesbox in one. Supercheap Auto was mentioned before Sparesbox in every answer.
Who do people search for more?
Supercheap Auto, about 56 searches for every 1 for Sparesbox
Who does AI mention more?
Supercheap Auto, mentioned in 3 of 4 answers, Sparesbox in 1
Who does AI recommend more?
Supercheap Auto, named ahead of Sparesbox in every answer
Follow Sparesbox vs Supercheap Auto and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car parts retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Supercheap Auto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sparesbox was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Supercheap Auto was listed before Sparesbox in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Supercheap Auto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Repco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Burson Auto Parts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sparesbox1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autobarn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autopro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car parts retailers
4 answers
Asked ChatGPT
“Where's the best place to buy car parts in Australia?”
Asked ChatGPT
“Which car parts store is cheapest in Australia?”
Asked ChatGPT
“What are the best auto parts stores near me?”
Searched Google, AI Overview
“auto parts near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“car parts”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Sparesbox or Supercheap Auto more popular in search?
This chart shows how often people search Google for Sparesbox and Supercheap Auto by name. Each line represents a brand's share of searches for all six car parts retailers we track, month by month, from searches in Australia.
Share of searches by month for Supercheap Auto, Sparesbox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repco | Supercheap Auto | Autobarn | Burson Auto Parts | Autopro | Sparesbox |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 39.1% | 17.5% | 1.9% | 1.3% | 1.1% |
| Nov 2025 | 37.6% | 37.6% | 20.6% | 1.9% | 1.2% | 1.2% |
| Dec 2025 | 34.5% | 42.2% | 18.9% | 2.1% | 1.4% | 0.93% |
| Jan 2026 | 34.3% | 41.9% | 18.8% | 2.5% | 1.4% | 1.1% |
| Feb 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.3% | 1.3% |
| Mar 2026 | 34.5% | 42.1% | 18.8% | 2.1% | 1.4% | 1.1% |
| Apr 2026 | 37.4% | 37.4% | 20.4% | 2.3% | 1.5% | 1% |
| May 2026 | 37.3% | 37.3% | 20.4% | 2.2% | 1.5% | 1.2% |
| Jun 2026 | 37.3% | 37.3% | 20.4% | 2.2% | 1.5% | 1.2% |
| Jul 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.6% | 1% |
| Aug 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.6% | 1% |
| Sep 2026 | 39% | 39% | 17.4% | 2.3% | 1.6% | 0.7% |
How has the Sparesbox and Supercheap Auto comparison changed over the last 12 months?
3 findings
- Supercheap Auto was ahead of Sparesbox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sparesbox’s share of searches among car parts retailers in Australia moved from 1.1% to 0.7%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 12 months ending September 2026, Supercheap Auto’s share of searches among car parts retailers in Australia moved from 39.1% to 39%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for Australia car parts retailers in September 2026?
2 changes
Estimated monthly branded searches for Sparesbox in Australia fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.
Estimated monthly branded searches for Supercheap Auto in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sparesbox’s and Supercheap Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sparesbox
1 branded search term
- sparesbox
Supercheap Auto
1 branded search term
- supercheap auto
Other head-to-heads among car parts retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.