Brandwave

Autobarn vs Supercheap Auto:Which is more popular?

In September 2026, Supercheap Auto had more branded searches than Autobarn among car parts retailers in Australia. Supercheap Auto had about 450,000 branded searches, while Autobarn had 201,000. Supercheap Auto made up 39% of all car parts retailer searches we track, and Autobarn accounted for 17.4%. When we asked ChatGPT and Google AI Overviews about car parts retailers, Supercheap Auto appeared in three of the four answers and Autobarn in none.

Among car parts retailers in Australia in September 2026

Who do people search for more?

Supercheap Auto, about 2 searches for every 1 for Autobarn

Supercheap Auto 450K searchesAutobarn 201K searches

Who does AI mention more?

Supercheap Auto, mentioned in 3 of 4 answers, Autobarn in 0

Supercheap Auto in 3 of 4Autobarn in 0 of 4

Who does AI recommend more?

Supercheap Auto, the only one of the two named

Supercheap Auto first in 3Autobarn never named

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Top car parts retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Supercheap Auto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Autobarn did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supercheap Auto1st
  2. Repco2nd
  3. Burson Auto Parts3rd
  4. Sparesbox4th
  5. Autobarn–
  6. Autopro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supercheap Auto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Repco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burson Auto Parts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sparesbox1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autobarn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autopro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car parts retailers

4 answers

  • Asked ChatGPT

    “Where's the best place to buy car parts in Australia?”

    1. 1Repco
    2. 2Supercheap Auto

  • Asked ChatGPT

    “Which car parts store is cheapest in Australia?”

    1. 1Supercheap Auto
    2. 2Repco
    3. 3Sparesbox

  • Asked ChatGPT

    “What are the best auto parts stores near me?”

    1. 1Supercheap Auto
    2. 2Burson Auto Parts

  • Searched Google, AI Overview

    “auto parts near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “car parts”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Is Autobarn or Supercheap Auto more popular in search?

    This chart shows how often people search Google for Autobarn and Supercheap Auto by name. Each line represents a brand's share of searches for all six car parts retailers we track, month by month, from searches in Australia.

    Autobarn and Supercheap Auto among car parts retailers in Australia, by month

    Share of searches by month for Supercheap Auto, Autobarn. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRepcoSupercheap AutoAutobarnBurson Auto PartsAutoproSparesbox
    Oct 202539.1%39.1%17.5%1.9%1.3%1.1%
    Nov 202537.6%37.6%20.6%1.9%1.2%1.2%
    Dec 202534.5%42.2%18.9%2.1%1.4%0.93%
    Jan 202634.3%41.9%18.8%2.5%1.4%1.1%
    Feb 202638.9%38.9%17.4%2.3%1.3%1.3%
    Mar 202634.5%42.1%18.8%2.1%1.4%1.1%
    Apr 202637.4%37.4%20.4%2.3%1.5%1%
    May 202637.3%37.3%20.4%2.2%1.5%1.2%
    Jun 202637.3%37.3%20.4%2.2%1.5%1.2%
    Jul 202638.9%38.9%17.4%2.3%1.6%1%
    Aug 202638.9%38.9%17.4%2.3%1.6%1%
    Sep 202639%39%17.4%2.3%1.6%0.7%

    How has the Autobarn and Supercheap Auto comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia car parts retailers in September 2026?

    2 changes

    1. Estimated monthly branded searches for Autobarn in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

    2. Estimated monthly branded searches for Supercheap Auto in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Autobarn’s and Supercheap Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Autobarn

    1 branded search term

    • autobarn

    Supercheap Auto

    1 branded search term

    • supercheap auto

    How the Brand Demand Index is measured

    Other head-to-heads among car parts retailers

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