Brandwave

How popular isSupercheap Auto?

In September 2026, people searched for Supercheap Auto by name about 450,000 times in Australia, an 18.2% decrease from the previous year. These searches made up 39% of all Australia car parts retailer searches, placing Supercheap Auto second out of six retailers. When we asked both ChatGPT and Google AI Overviews about car parts retailers, Supercheap Auto appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Supercheap Auto is the second most searched of 6 competitors and the most recommended in AI answers.

  1. RepcoShare of searches 39%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. Supercheap AutoShare of searches 39%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. AutobarnShare of searches 17.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Burson Auto PartsShare of searches 2.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  5. AutoproShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top car parts retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Supercheap Auto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Supercheap Auto is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Supercheap Auto1st
  2. Repco2nd
  3. Burson Auto Parts3rd
  4. Sparesbox4th
  5. Autobarn–
  6. Autopro–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Supercheap Auto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Repco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burson Auto Parts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sparesbox1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autobarn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Autopro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car parts retailers

4 answers

  • Asked ChatGPT

    “Where's the best place to buy car parts in Australia?”

    1. 1Repco
    2. 2Supercheap Auto

  • Asked ChatGPT

    “Which car parts store is cheapest in Australia?”

    1. 1Supercheap Auto
    2. 2Repco
    3. 3Sparesbox

  • Asked ChatGPT

    “What are the best auto parts stores near me?”

    1. 1Supercheap Auto
    2. 2Burson Auto Parts

  • Searched Google, AI Overview

    “auto parts near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “car parts”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

    Which car parts retailers compete with Supercheap Auto?

    Supercheap Auto against car parts retailers in Australia, by month

    Share of searches by month for Repco, Supercheap Auto, Autobarn, Burson Auto Parts. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRepcoSupercheap AutoAutobarnBurson Auto PartsAutoproSparesbox
    Oct 202539.1%39.1%17.5%1.9%1.3%1.1%
    Nov 202537.6%37.6%20.6%1.9%1.2%1.2%
    Dec 202534.5%42.2%18.9%2.1%1.4%0.93%
    Jan 202634.3%41.9%18.8%2.5%1.4%1.1%
    Feb 202638.9%38.9%17.4%2.3%1.3%1.3%
    Mar 202634.5%42.1%18.8%2.1%1.4%1.1%
    Apr 202637.4%37.4%20.4%2.3%1.5%1%
    May 202637.3%37.3%20.4%2.2%1.5%1.2%
    Jun 202637.3%37.3%20.4%2.2%1.5%1.2%
    Jul 202638.9%38.9%17.4%2.3%1.6%1%
    Aug 202638.9%38.9%17.4%2.3%1.6%1%
    Sep 202639%39%17.4%2.3%1.6%0.7%

    1. 1.Repco

      39%

      Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

    2. 2.Supercheap Auto

      39%

      Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Autobarn

      17.4%

      Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Burson Auto Parts

      2.3%

      Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

    5. 5.Autopro

      1.6%

      Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Sparesbox

      0.7%

      Held 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

    Compare popularity between Supercheap Auto and its closest rivals

    Every comparison with Supercheap Auto

    5 comparisons

    How has branded search demand for Supercheap Auto changed in Australia over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Supercheap Auto in Australia fell from 550K to 450K.
    • Across the 12 months ending September 2026, Supercheap Auto’s share of searches among car parts retailers in Australia peaked at 42.2% in December 2025 and was lowest at 37.3% in May 2026.

    How did search popularity change for Australia car parts retailers in September 2026?

    4 changes

    1. Estimated monthly branded searches for Sparesbox in Australia fell 45.3% over 12 measured months, from 14.8K to 8.1K in September 2026.

    2. Estimated monthly branded searches for Autobarn in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

    3. Estimated monthly branded searches for Repco in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

    4. Estimated monthly branded searches for Supercheap Auto in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

    How are Supercheap Auto’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Supercheap Auto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • supercheap auto

    How the Brand Demand Index is measured

    Who owns Supercheap Auto?

    Supercheap Auto is owned by SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED. Brandwave does not track any other brands owned by SUPER CHEAP AUTO (NEW ZEALAND) PTY LIMITED.

    Do you work for Supercheap Auto? To request corrections or removal please contact us via our support page and we will be happy to assist.

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