Repco vs Supercheap Auto:Which is more popular?
In September 2026, Repco and Supercheap Auto were level in searches among car parts retailers in Australia, with an estimated 450K branded searches each, at 39% of the total each. When we asked ChatGPT and Google AI Overviews about car parts retailers, Supercheap Auto appeared in three of the four answers and Repco in two. Supercheap Auto was mentioned before Repco in two out of three answers.
Who do people search for more?
Repco and Supercheap Auto are searched for about as often as each other.
Who does AI mention more?
Supercheap Auto, mentioned in 3 of 4 answers, Repco in 2
Who does AI recommend more?
Supercheap Auto, named ahead of Repco in 2 of 3 answers
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Top car parts retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Supercheap Auto was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Repco was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Supercheap Auto was listed before Repco in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Supercheap Auto3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Repco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Burson Auto Parts1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sparesbox1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autobarn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Autopro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car parts retailers
4 answers
Asked ChatGPT
“Where's the best place to buy car parts in Australia?”
Asked ChatGPT
“Which car parts store is cheapest in Australia?”
Asked ChatGPT
“What are the best auto parts stores near me?”
Searched Google, AI Overview
“auto parts near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“car parts”
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Repco or Supercheap Auto more popular in search?
This chart shows how often people search Google for Repco and Supercheap Auto by name. Each line represents a brand's share of searches for all six car parts retailers we track, month by month, from searches in Australia.
Share of searches by month for Repco, Supercheap Auto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repco | Supercheap Auto | Autobarn | Burson Auto Parts | Autopro | Sparesbox |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 39.1% | 17.5% | 1.9% | 1.3% | 1.1% |
| Nov 2025 | 37.6% | 37.6% | 20.6% | 1.9% | 1.2% | 1.2% |
| Dec 2025 | 34.5% | 42.2% | 18.9% | 2.1% | 1.4% | 0.93% |
| Jan 2026 | 34.3% | 41.9% | 18.8% | 2.5% | 1.4% | 1.1% |
| Feb 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.3% | 1.3% |
| Mar 2026 | 34.5% | 42.1% | 18.8% | 2.1% | 1.4% | 1.1% |
| Apr 2026 | 37.4% | 37.4% | 20.4% | 2.3% | 1.5% | 1% |
| May 2026 | 37.3% | 37.3% | 20.4% | 2.2% | 1.5% | 1.2% |
| Jun 2026 | 37.3% | 37.3% | 20.4% | 2.2% | 1.5% | 1.2% |
| Jul 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.6% | 1% |
| Aug 2026 | 38.9% | 38.9% | 17.4% | 2.3% | 1.6% | 1% |
| Sep 2026 | 39% | 39% | 17.4% | 2.3% | 1.6% | 0.7% |
How has the Repco and Supercheap Auto comparison changed over the last 12 months?
3 findings
- Repco was ahead of Supercheap Auto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Repco’s share of searches among car parts retailers in Australia moved from 39.1% to 39%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Supercheap Auto’s share of searches among car parts retailers in Australia moved from 39.1% to 39%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for Australia car parts retailers in September 2026?
2 changes
Estimated monthly branded searches for Repco in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
Estimated monthly branded searches for Supercheap Auto in Australia fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Repco’s and Supercheap Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Repco
1 branded search term
- repco
Supercheap Auto
1 branded search term
- supercheap auto
Other head-to-heads among car parts retailers
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