Brandwave

Soulara vs Youfoodz:Which is more popular?

In September 2026, Youfoodz had more branded searches than Soulara among prepared meal delivery in Australia. Youfoodz had about 74,000 branded searches, while Soulara had 2,900. Youfoodz made up 26.5% of all prepared meal delivery searches we track, and Soulara accounted for 1%. When we asked ChatGPT and Google AI Overviews about prepared meal delivery, Soulara and Youfoodz each appeared in two of the four answers. Youfoodz was mentioned before Soulara in every answer that named either.

Among prepared meal delivery in Australia in September 2026

Who do people search for more?

Youfoodz, about 26 searches for every 1 for Soulara

Youfoodz 74K searchesSoulara 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Soulara in 2 of 4Youfoodz in 2 of 4

Who does AI recommend more?

Youfoodz, named ahead of Soulara in 2 of 2 answers

Youfoodz first in 2Soulara never first

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Top prepared meal delivery in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Soulara and Youfoodz were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Youfoodz was listed before Soulara in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lite n' Easy1st
  2. My Muscle Chef2nd
  3. Youfoodz3rd
  4. Dineamic4th
  5. Chefgood5th
  6. Soulara6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lite n' Easy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • My Muscle Chef3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dineamic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Youfoodz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chefgood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Soulara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about prepared meal delivery

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Soulara or Youfoodz more popular in search?

This chart shows how often people search Google for Soulara and Youfoodz by name. Each line represents a brand's share of searches for all six prepared meal delivery we track, month by month, from searches in Australia.

Soulara and Youfoodz among prepared meal delivery in Australia, by month

Share of searches by month for Youfoodz, Soulara. The figures are in the table below the chart.

View monthly share of searches table
MonthLite n' EasyYoufoodzMy Muscle ChefDineamicChefgoodSoulara
Oct 202551.7%23.2%15.5%3.1%5.7%0.91%
Nov 202549%26.9%14.7%2.9%5.4%1.1%
Dec 202552.3%23.5%15.7%2.6%4.7%1.1%
Jan 202654%24.3%13.3%2.7%4.9%0.78%
Feb 202654.6%24.5%13.4%2.7%4%0.79%
Mar 202654.6%24.5%13.4%3.3%3.3%0.96%
Apr 202651.4%28.2%12.6%3.1%3.8%0.91%
May 202649.8%27.3%14.9%3.7%3%1.3%
Jun 202651.7%28.3%12.7%3.1%3.1%1.1%
Jul 202652.9%23.7%15.9%3.9%2.6%1.1%
Aug 202645.5%30.5%16.7%3.3%2.7%1.2%
Sep 202648.3%26.5%17.7%3.5%2.9%1%

How has the Soulara and Youfoodz comparison changed over the last 12 months?

3 findings
  • Youfoodz was ahead of Soulara in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Soulara’s share of searches among prepared meal delivery in Australia moved from 0.91% to 1%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, Youfoodz’s share of searches among prepared meal delivery in Australia moved from 23.2% to 26.5%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for Australia prepared meal delivery in September 2026?

1 change
  1. In September 2026, Youfoodz lost share of searches among prepared meal delivery in Australia, from 30.5% to 26.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Soulara’s and Youfoodz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Soulara

1 branded search term

  • soulara

Youfoodz

1 branded search term

  • youfoodz

How the Brand Demand Index is measured

Other head-to-heads among prepared meal delivery

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