Lite n' Easy vs My Muscle Chef:Which is more popular?
In September 2026, Lite n' Easy had more branded searches than My Muscle Chef among prepared meal delivery in Australia. Lite n' Easy had about 135,000 branded searches, while My Muscle Chef had 49,500. Lite n' Easy made up 48.3% of all prepared meal delivery searches we track, and My Muscle Chef accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about prepared meal delivery, Lite n' Easy and My Muscle Chef each appeared in three of the four answers. Lite n' Easy was mentioned before My Muscle Chef in two out of three answers.
Who do people search for more?
Lite n' Easy, about 3 searches for every 1 for My Muscle Chef
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Lite n' Easy, named ahead of My Muscle Chef in 2 of 3 answers
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Top prepared meal delivery in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lite n' Easy and My Muscle Chef were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lite n' Easy was listed before My Muscle Chef in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lite n' Easy1st
My Muscle Chef2nd
Youfoodz3rd
Dineamic4th
Chefgood5th
Soulara6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lite n' Easy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- My Muscle Chef3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dineamic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Youfoodz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Chefgood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Soulara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about prepared meal delivery
4 answers
Asked ChatGPT
“Which prepared meal delivery service should I use in Australia?”
Asked ChatGPT
“What are the best ready-made meal delivery services in Australia?”
Asked ChatGPT
“What's the best healthy prepared meal delivery in Australia for weight loss?”
Searched Google, AI Overview
“prepared meals”
Searched Google, AI Overview
“ready meals delivered”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Lite n' Easy or My Muscle Chef more popular in search?
This chart shows how often people search Google for Lite n' Easy and My Muscle Chef by name. Each line represents a brand's share of searches for all six prepared meal delivery we track, month by month, from searches in Australia.
Share of searches by month for Lite n' Easy, My Muscle Chef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lite n' Easy | Youfoodz | My Muscle Chef | Dineamic | Chefgood | Soulara |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 23.2% | 15.5% | 3.1% | 5.7% | 0.91% |
| Nov 2025 | 49% | 26.9% | 14.7% | 2.9% | 5.4% | 1.1% |
| Dec 2025 | 52.3% | 23.5% | 15.7% | 2.6% | 4.7% | 1.1% |
| Jan 2026 | 54% | 24.3% | 13.3% | 2.7% | 4.9% | 0.78% |
| Feb 2026 | 54.6% | 24.5% | 13.4% | 2.7% | 4% | 0.79% |
| Mar 2026 | 54.6% | 24.5% | 13.4% | 3.3% | 3.3% | 0.96% |
| Apr 2026 | 51.4% | 28.2% | 12.6% | 3.1% | 3.8% | 0.91% |
| May 2026 | 49.8% | 27.3% | 14.9% | 3.7% | 3% | 1.3% |
| Jun 2026 | 51.7% | 28.3% | 12.7% | 3.1% | 3.1% | 1.1% |
| Jul 2026 | 52.9% | 23.7% | 15.9% | 3.9% | 2.6% | 1.1% |
| Aug 2026 | 45.5% | 30.5% | 16.7% | 3.3% | 2.7% | 1.2% |
| Sep 2026 | 48.3% | 26.5% | 17.7% | 3.5% | 2.9% | 1% |
How has the Lite n' Easy and My Muscle Chef comparison changed over the last 12 months?
3 findings
- Lite n' Easy was ahead of My Muscle Chef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lite n' Easy’s share of searches among prepared meal delivery in Australia moved from 51.7% to 48.3%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, My Muscle Chef’s share of searches among prepared meal delivery in Australia moved from 15.5% to 17.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for Australia prepared meal delivery in September 2026?
2 changes
In September 2026, Lite n' Easy gained share of searches among prepared meal delivery in Australia, from 45.5% to 48.3%.
In September 2026, My Muscle Chef gained share of searches among prepared meal delivery in Australia, from 16.7% to 17.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lite n' Easy’s and My Muscle Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lite n' Easy
1 branded search term
- lite n easy
My Muscle Chef
1 branded search term
- my muscle chef
Other head-to-heads among prepared meal delivery
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