Brandwave

How popular isMy Muscle Chef in search?

In September 2026, people searched for My Muscle Chef by name about 49,500 times in Australia, about the same as the previous year. These searches made up 17.7% of all Australia prepared meal delivery searches, placing My Muscle Chef third out of six brands.

Share of searches, September 2026
  1. Lite n' Easy48.3%
  2. Youfoodz26.5%
  3. My Muscle Chef17.7%
  4. Dineamic3.5%
  5. Chefgood2.9%
  6. Soulara1%
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Which prepared meal delivery compete with My Muscle Chef?

My Muscle Chef against prepared meal delivery in Australia, by month

Share of searches by month for Lite n' Easy, Youfoodz, My Muscle Chef, Dineamic, Chefgood. The figures are in the table below the chart.

View monthly share of searches table
MonthLite n' EasyYoufoodzMy Muscle ChefDineamicChefgoodSoulara
Oct 202551.7%23.2%15.5%3.1%5.7%0.91%
Nov 202549%26.9%14.7%2.9%5.4%1.1%
Dec 202552.3%23.5%15.7%2.6%4.7%1.1%
Jan 202654%24.3%13.3%2.7%4.9%0.78%
Feb 202654.6%24.5%13.4%2.7%4%0.79%
Mar 202654.6%24.5%13.4%3.3%3.3%0.96%
Apr 202651.4%28.2%12.6%3.1%3.8%0.91%
May 202649.8%27.3%14.9%3.7%3%1.3%
Jun 202651.7%28.3%12.7%3.1%3.1%1.1%
Jul 202652.9%23.7%15.9%3.9%2.6%1.1%
Aug 202645.5%30.5%16.7%3.3%2.7%1.2%
Sep 202648.3%26.5%17.7%3.5%2.9%1%

  1. 1.Lite n' Easy

    48.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +2.8 points.

  2. 2.Youfoodz

    26.5%

    Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -4 points.

  3. 3.My Muscle Chef

    17.7%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Dineamic

    3.5%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Chefgood

    2.9%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Soulara

    1%

    Held 6th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.2 points.

Compare search popularity between My Muscle Chef and its closest rivals

Every comparison with My Muscle Chef

5 comparisons

How has branded search demand for My Muscle Chef changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for My Muscle Chef in Australia held steady at 49.5K.
  • Across the 12 months ending September 2026, My Muscle Chef’s share of searches among prepared meal delivery in Australia increased from 15.5% to 17.7%.
  • Across the 12 months ending September 2026, My Muscle Chef’s share of searches among prepared meal delivery in Australia peaked at 17.7% in September 2026 and was lowest at 12.6% in April 2026.

How did search popularity change for Australia prepared meal delivery in September 2026?

4 changes

  1. In September 2026, Lite n' Easy gained share of searches among prepared meal delivery in Australia, from 45.5% to 48.3%.

  2. In September 2026, My Muscle Chef gained share of searches among prepared meal delivery in Australia, from 16.7% to 17.7%.

  3. In September 2026, Youfoodz lost share of searches among prepared meal delivery in Australia, from 30.5% to 26.5%.

  4. Estimated monthly branded searches for Chefgood in Australia fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.

How are My Muscle Chef’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using My Muscle Chef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • my muscle chef

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How the Brand Demand Index is measured

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