Brandwave

My Muscle Chef vs Youfoodz:Which is more popular?

In September 2026, Youfoodz had more branded searches than My Muscle Chef among prepared meal delivery in Australia. Youfoodz had about 74,000 branded searches, while My Muscle Chef had 49,500. Youfoodz made up 26.5% of all prepared meal delivery searches we track, and My Muscle Chef accounted for 17.7%. When we asked ChatGPT and Google AI Overviews about prepared meal delivery, My Muscle Chef appeared in three of the four answers and Youfoodz in two. My Muscle Chef was mentioned before Youfoodz in every answer.

Among prepared meal delivery in Australia in September 2026

Who do people search for more?

Youfoodz, about 49% more searches than My Muscle Chef

Youfoodz 74K searchesMy Muscle Chef 49.5K searches

Who does AI mention more?

My Muscle Chef, mentioned in 3 of 4 answers, Youfoodz in 2

My Muscle Chef in 3 of 4Youfoodz in 2 of 4

Who does AI recommend more?

My Muscle Chef, named ahead of Youfoodz in every answer

My Muscle Chef first in 3Youfoodz never first

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Top prepared meal delivery in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, My Muscle Chef was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Youfoodz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. My Muscle Chef was listed before Youfoodz in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lite n' Easy1st
  2. My Muscle Chef2nd
  3. Youfoodz3rd
  4. Dineamic4th
  5. Chefgood5th
  6. Soulara6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lite n' Easy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • My Muscle Chef3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dineamic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Youfoodz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chefgood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Soulara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about prepared meal delivery

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is My Muscle Chef or Youfoodz more popular in search?

This chart shows how often people search Google for My Muscle Chef and Youfoodz by name. Each line represents a brand's share of searches for all six prepared meal delivery we track, month by month, from searches in Australia.

My Muscle Chef and Youfoodz among prepared meal delivery in Australia, by month

Share of searches by month for Youfoodz, My Muscle Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthLite n' EasyYoufoodzMy Muscle ChefDineamicChefgoodSoulara
Oct 202551.7%23.2%15.5%3.1%5.7%0.91%
Nov 202549%26.9%14.7%2.9%5.4%1.1%
Dec 202552.3%23.5%15.7%2.6%4.7%1.1%
Jan 202654%24.3%13.3%2.7%4.9%0.78%
Feb 202654.6%24.5%13.4%2.7%4%0.79%
Mar 202654.6%24.5%13.4%3.3%3.3%0.96%
Apr 202651.4%28.2%12.6%3.1%3.8%0.91%
May 202649.8%27.3%14.9%3.7%3%1.3%
Jun 202651.7%28.3%12.7%3.1%3.1%1.1%
Jul 202652.9%23.7%15.9%3.9%2.6%1.1%
Aug 202645.5%30.5%16.7%3.3%2.7%1.2%
Sep 202648.3%26.5%17.7%3.5%2.9%1%

How has the My Muscle Chef and Youfoodz comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia prepared meal delivery in September 2026?

2 changes
  1. In September 2026, My Muscle Chef gained share of searches among prepared meal delivery in Australia, from 16.7% to 17.7%.

  2. In September 2026, Youfoodz lost share of searches among prepared meal delivery in Australia, from 30.5% to 26.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using My Muscle Chef’s and Youfoodz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

My Muscle Chef

1 branded search term

  • my muscle chef

Youfoodz

1 branded search term

  • youfoodz

How the Brand Demand Index is measured

Other head-to-heads among prepared meal delivery

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