Brandwave

Chefgood vs Lite n' Easy:Which is more popular?

In September 2026, Lite n' Easy had more branded searches than Chefgood among prepared meal delivery in Australia. Lite n' Easy had about 135,000 branded searches, while Chefgood had 8,100. Lite n' Easy made up 48.3% of all prepared meal delivery searches we track, and Chefgood accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about prepared meal delivery, Lite n' Easy appeared in three of the four answers and Chefgood in two. Lite n' Easy was mentioned before Chefgood in every answer.

Among prepared meal delivery in Australia in September 2026

Who do people search for more?

Lite n' Easy, about 17 searches for every 1 for Chefgood

Lite n' Easy 135K searchesChefgood 8.1K searches

Who does AI mention more?

Lite n' Easy, mentioned in 3 of 4 answers, Chefgood in 2

Lite n' Easy in 3 of 4Chefgood in 2 of 4

Who does AI recommend more?

Lite n' Easy, named ahead of Chefgood in every answer

Lite n' Easy first in 3Chefgood never first

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Top prepared meal delivery in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lite n' Easy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Chefgood was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lite n' Easy was listed before Chefgood in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lite n' Easy1st
  2. My Muscle Chef2nd
  3. Youfoodz3rd
  4. Dineamic4th
  5. Chefgood5th
  6. Soulara6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lite n' Easy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • My Muscle Chef3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dineamic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Youfoodz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chefgood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Soulara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about prepared meal delivery

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Chefgood or Lite n' Easy more popular in search?

This chart shows how often people search Google for Chefgood and Lite n' Easy by name. Each line represents a brand's share of searches for all six prepared meal delivery we track, month by month, from searches in Australia.

Chefgood and Lite n' Easy among prepared meal delivery in Australia, by month

Share of searches by month for Lite n' Easy, Chefgood. The figures are in the table below the chart.

View monthly share of searches table
MonthLite n' EasyYoufoodzMy Muscle ChefDineamicChefgoodSoulara
Oct 202551.7%23.2%15.5%3.1%5.7%0.91%
Nov 202549%26.9%14.7%2.9%5.4%1.1%
Dec 202552.3%23.5%15.7%2.6%4.7%1.1%
Jan 202654%24.3%13.3%2.7%4.9%0.78%
Feb 202654.6%24.5%13.4%2.7%4%0.79%
Mar 202654.6%24.5%13.4%3.3%3.3%0.96%
Apr 202651.4%28.2%12.6%3.1%3.8%0.91%
May 202649.8%27.3%14.9%3.7%3%1.3%
Jun 202651.7%28.3%12.7%3.1%3.1%1.1%
Jul 202652.9%23.7%15.9%3.9%2.6%1.1%
Aug 202645.5%30.5%16.7%3.3%2.7%1.2%
Sep 202648.3%26.5%17.7%3.5%2.9%1%

How has the Chefgood and Lite n' Easy comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia prepared meal delivery in September 2026?

2 changes
  1. In September 2026, Lite n' Easy gained share of searches among prepared meal delivery in Australia, from 45.5% to 48.3%.

  2. Estimated monthly branded searches for Chefgood in Australia fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chefgood’s and Lite n' Easy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chefgood

1 branded search term

  • chefgood

Lite n' Easy

1 branded search term

  • lite n easy

How the Brand Demand Index is measured

Other head-to-heads among prepared meal delivery

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