SCOTT vs Trek:Which is more popular?
In September 2026, Trek had more branded searches than SCOTT among bicycle brands in Australia. Trek had about 22,200 branded searches, while SCOTT had 3,600. Trek made up 22.5% of all bicycle brand searches we track, and SCOTT accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about bicycle brands, Trek appeared in four of the five answers and SCOTT in none.
Who do people search for more?
Trek, about 6 searches for every 1 for SCOTT
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Top bicycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trek was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SCOTT did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCOTT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bicycle brands
5 answers
Asked ChatGPT
“What's the best bike brand in Australia?”
Asked ChatGPT
“Which mountain bike brand should I buy?”
Asked ChatGPT
“What are the best value bikes for commuting?”
Searched Google, AI Overview
“bikes”
Searched Google, AI Overview
“mountain bikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is SCOTT or Trek more popular in search?
This chart shows how often people search Google for SCOTT and Trek by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.
Share of searches by month for Trek, SCOTT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Trek | Merida | Specialized | Polygon | Norco | Santa Cruz Bicycles | Reid Cycles | Cannondale | Cube | SCOTT | Avanti |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 20.9% | 9.3% | 11.4% | 7.6% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 3.4% | 1.8% |
| Nov 2025 | 22.5% | 22.5% | 10% | 12.3% | 8.2% | 4.5% | 4.5% | 4.5% | 3.7% | 2.4% | 3% | 2% |
| Dec 2025 | 25% | 25% | 9.1% | 11.2% | 6.1% | 4.1% | 4.1% | 5% | 3.3% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 25.2% | 20.7% | 9.2% | 11.3% | 6.1% | 5% | 5% | 5% | 4.1% | 2.7% | 3.4% | 2.2% |
| Feb 2026 | 23.2% | 23.2% | 10.3% | 10.3% | 6.9% | 4.6% | 5.6% | 3.8% | 4.6% | 2.5% | 3% | 2% |
| Mar 2026 | 23.4% | 23.4% | 10.4% | 10.4% | 7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 3.1% | 2.1% |
| Apr 2026 | 22.3% | 22.3% | 10% | 12.2% | 6.7% | 4.4% | 5.4% | 3.6% | 4.4% | 3% | 3.6% | 2% |
| May 2026 | 21.3% | 21.3% | 9.5% | 11.6% | 7.8% | 5.2% | 6.3% | 3.5% | 4.2% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 20% | 24.6% | 9% | 9% | 9% | 6% | 6% | 3.2% | 4.9% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 23.4% | 23.4% | 10.4% | 8.5% | 7% | 4.6% | 5.7% | 3.8% | 4.6% | 3.8% | 3.1% | 1.7% |
| Aug 2026 | 21.8% | 21.8% | 9.7% | 9.7% | 8% | 5.3% | 5.3% | 4.3% | 4.3% | 4.3% | 3.5% | 1.9% |
| Sep 2026 | 22.5% | 22.5% | 10% | 10% | 6.7% | 5.5% | 5.5% | 4.5% | 3.6% | 3.6% | 3.6% | 1.9% |
How has the SCOTT and Trek comparison changed over the last 12 months?
3 findings
- Trek was ahead of SCOTT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SCOTT’s share of searches among bicycle brands in Australia moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands in Australia moved from 20.9% to 22.5%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia bicycle brands in September 2026?
1 change
In September 2026, Trek gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SCOTT’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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