Brandwave

How popular isSanta Cruz Bicycles?

In September 2026, people searched for Santa Cruz Bicycles by name about 5,400 times in Australia, about the same as the previous year. These searches made up 5.5% of all Australia bicycle brand searches, placing Santa Cruz Bicycles seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about bicycle brands, Santa Cruz Bicycles appeared in one of the five answers and was the seventh most recommended of the 12.

Search and AI answers in September 2026

Santa Cruz Bicycles is the seventh most searched of 12 competitors and the seventh most recommended in AI answers.

  1. GiantShare of searches 22.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. TrekShare of searches 22.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MeridaShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SpecializedShare of searches 10%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Santa Cruz BicyclesShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+7 more

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Top bicycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Santa Cruz Bicycles was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Santa Cruz Bicycles is the seventh most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Specialized3rd
  4. Polygon4th
  5. Merida5th
  6. Reid Cycles6th
  7. Santa Cruz Bicycles7th
  8. Norco–
  9. Cannondale–
  10. Cube–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about bicycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which bicycle brands compete with Santa Cruz Bicycles?

Santa Cruz Bicycles against bicycle brands in Australia, by month

Share of searches by month for Giant, Trek, Merida, Specialized, Polygon, Norco, Santa Cruz Bicycles, Reid Cycles, Cannondale, Cube, SCOTT. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantTrekMeridaSpecializedPolygonNorcoSanta Cruz BicyclesReid CyclesCannondaleCubeSCOTTAvanti
Oct 202525.5%20.9%9.3%11.4%7.6%4.1%5.1%4.1%4.1%2.7%3.4%1.8%
Nov 202522.5%22.5%10%12.3%8.2%4.5%4.5%4.5%3.7%2.4%3%2%
Dec 202525%25%9.1%11.2%6.1%4.1%4.1%5%3.3%2.2%2.7%2.2%
Jan 202625.2%20.7%9.2%11.3%6.1%5%5%5%4.1%2.7%3.4%2.2%
Feb 202623.2%23.2%10.3%10.3%6.9%4.6%5.6%3.8%4.6%2.5%3%2%
Mar 202623.4%23.4%10.4%10.4%7%4.7%4.7%3.8%4.7%2.5%3.1%2.1%
Apr 202622.3%22.3%10%12.2%6.7%4.4%5.4%3.6%4.4%3%3.6%2%
May 202621.3%21.3%9.5%11.6%7.8%5.2%6.3%3.5%4.2%3.5%3.5%2.3%
Jun 202620%24.6%9%9%9%6%6%3.2%4.9%3.2%3.2%2.1%
Jul 202623.4%23.4%10.4%8.5%7%4.6%5.7%3.8%4.6%3.8%3.1%1.7%
Aug 202621.8%21.8%9.7%9.7%8%5.3%5.3%4.3%4.3%4.3%3.5%1.9%
Sep 202622.5%22.5%10%10%6.7%5.5%5.5%4.5%3.6%3.6%3.6%1.9%

  1. 1.Giant

    22.5%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Trek

    22.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Merida

    10%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Specialized

    10%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Polygon

    6.7%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

  6. 6.Norco

    5.5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Santa Cruz Bicycles

    5.5%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Reid Cycles

    4.5%

    Moved from 10th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Cannondale

    3.6%

    Moved from 8th to 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  10. 10.Cube

    3.6%

    Moved from 9th to 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  11. 11.SCOTT

    3.6%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Avanti

    1.9%

    Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Santa Cruz Bicycles and its closest rivals

Every comparison with Santa Cruz Bicycles

11 comparisons

How has branded search demand for Santa Cruz Bicycles changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Santa Cruz Bicycles in Australia held steady at 5.4K.
  • Across the 12 months ending September 2026, Santa Cruz Bicycles’ share of searches among bicycle brands in Australia peaked at 6.3% in May 2026 and was lowest at 4.1% in December 2025.
  • Across the 12 months ending September 2026, Santa Cruz Bicycles fell from 6th to 7th among bicycle brands in Australia.

How did search popularity change for Australia bicycle brands in September 2026?

6 changes

  1. In September 2026, Giant gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.

  2. In September 2026, Trek gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.

  3. In September 2026, Polygon lost share of searches among bicycle brands in Australia, from 8% to 6.7%.

  4. In September 2026, Cannondale lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.

  5. In September 2026, Cube lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.

  6. Reid Cycles’ share of searches among bicycle brands in Australia has gained ground for 3 months in a row, from 3.2% to 4.5% in September 2026.

How are Santa Cruz Bicycles’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Santa Cruz Bicycles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • santa cruz bikes

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How the Brand Demand Index is measured

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