Cube vs Santa Cruz Bicycles:Which is more popular?
In September 2026, Santa Cruz Bicycles had more branded searches than Cube among bicycle brands in Australia. Santa Cruz Bicycles had about 5,400 branded searches, while Cube had 3,600. Santa Cruz Bicycles made up 5.5% of all bicycle brand searches we track, and Cube accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about bicycle brands, Santa Cruz Bicycles appeared in one of the five answers and Cube in none.
Who do people search for more?
Santa Cruz Bicycles, about 50% more searches than Cube
Who does AI mention more?
Santa Cruz Bicycles, mentioned in 1 of 5 answers, Cube in 0
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Top bicycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Santa Cruz Bicycles was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cube did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giant1st
Trek2nd
Specialized3rd
Polygon4th
Merida5th
Reid Cycles6th- Santa Cruz Bicycles7th
Norco–
Cannondale–
Cube–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bicycle brands
5 answers
Asked ChatGPT
“What's the best bike brand in Australia?”
Asked ChatGPT
“Which mountain bike brand should I buy?”
Asked ChatGPT
“What are the best value bikes for commuting?”
Searched Google, AI Overview
“bikes”
Searched Google, AI Overview
“mountain bikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Cube or Santa Cruz Bicycles more popular in search?
This chart shows how often people search Google for Cube and Santa Cruz Bicycles by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.
Share of searches by month for Santa Cruz Bicycles, Cube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Trek | Merida | Specialized | Polygon | Norco | Santa Cruz Bicycles | Reid Cycles | Cannondale | Cube | SCOTT | Avanti |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 20.9% | 9.3% | 11.4% | 7.6% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 3.4% | 1.8% |
| Nov 2025 | 22.5% | 22.5% | 10% | 12.3% | 8.2% | 4.5% | 4.5% | 4.5% | 3.7% | 2.4% | 3% | 2% |
| Dec 2025 | 25% | 25% | 9.1% | 11.2% | 6.1% | 4.1% | 4.1% | 5% | 3.3% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 25.2% | 20.7% | 9.2% | 11.3% | 6.1% | 5% | 5% | 5% | 4.1% | 2.7% | 3.4% | 2.2% |
| Feb 2026 | 23.2% | 23.2% | 10.3% | 10.3% | 6.9% | 4.6% | 5.6% | 3.8% | 4.6% | 2.5% | 3% | 2% |
| Mar 2026 | 23.4% | 23.4% | 10.4% | 10.4% | 7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 3.1% | 2.1% |
| Apr 2026 | 22.3% | 22.3% | 10% | 12.2% | 6.7% | 4.4% | 5.4% | 3.6% | 4.4% | 3% | 3.6% | 2% |
| May 2026 | 21.3% | 21.3% | 9.5% | 11.6% | 7.8% | 5.2% | 6.3% | 3.5% | 4.2% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 20% | 24.6% | 9% | 9% | 9% | 6% | 6% | 3.2% | 4.9% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 23.4% | 23.4% | 10.4% | 8.5% | 7% | 4.6% | 5.7% | 3.8% | 4.6% | 3.8% | 3.1% | 1.7% |
| Aug 2026 | 21.8% | 21.8% | 9.7% | 9.7% | 8% | 5.3% | 5.3% | 4.3% | 4.3% | 4.3% | 3.5% | 1.9% |
| Sep 2026 | 22.5% | 22.5% | 10% | 10% | 6.7% | 5.5% | 5.5% | 4.5% | 3.6% | 3.6% | 3.6% | 1.9% |
How has the Cube and Santa Cruz Bicycles comparison changed over the last 12 months?
3 findings
- Santa Cruz Bicycles was ahead of Cube in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cube’s share of searches among bicycle brands in Australia moved from 2.7% to 3.6%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 12 months ending September 2026, Santa Cruz Bicycles’ share of searches among bicycle brands in Australia moved from 5.1% to 5.5%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for Australia bicycle brands in September 2026?
1 change
In September 2026, Cube lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cube’s and Santa Cruz Bicycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cube
1 branded search term
- cube bikes
Santa Cruz Bicycles
1 branded search term
- santa cruz bikes
Other head-to-heads among bicycle brands
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