Giant vs Trek:Which is more popular?
In September 2026, Giant and Trek were level in searches among bicycle brands in Australia, with an estimated 22.2K branded searches each, at 22.5% of the total each. When we asked ChatGPT and Google AI Overviews about bicycle brands, Giant and Trek each appeared in four of the five answers. Giant was mentioned before Trek in two out of three answers.
Who do people search for more?
Giant and Trek are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Giant, named ahead of Trek in 2 of 3 answers
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Top bicycle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giant and Trek were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giant was listed before Trek in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Giant1st
Trek2nd
Specialized3rd
Polygon4th
Merida5th
Reid Cycles6th
Santa Cruz Bicycles7th
Norco–
Cannondale–
Cube–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bicycle brands
5 answers
Asked ChatGPT
“What's the best bike brand in Australia?”
Asked ChatGPT
“Which mountain bike brand should I buy?”
Asked ChatGPT
“What are the best value bikes for commuting?”
Searched Google, AI Overview
“bikes”
Searched Google, AI Overview
“mountain bikes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Giant or Trek more popular in search?
This chart shows how often people search Google for Giant and Trek by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.
Share of searches by month for Giant, Trek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Trek | Merida | Specialized | Polygon | Norco | Santa Cruz Bicycles | Reid Cycles | Cannondale | Cube | SCOTT | Avanti |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.5% | 20.9% | 9.3% | 11.4% | 7.6% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 3.4% | 1.8% |
| Nov 2025 | 22.5% | 22.5% | 10% | 12.3% | 8.2% | 4.5% | 4.5% | 4.5% | 3.7% | 2.4% | 3% | 2% |
| Dec 2025 | 25% | 25% | 9.1% | 11.2% | 6.1% | 4.1% | 4.1% | 5% | 3.3% | 2.2% | 2.7% | 2.2% |
| Jan 2026 | 25.2% | 20.7% | 9.2% | 11.3% | 6.1% | 5% | 5% | 5% | 4.1% | 2.7% | 3.4% | 2.2% |
| Feb 2026 | 23.2% | 23.2% | 10.3% | 10.3% | 6.9% | 4.6% | 5.6% | 3.8% | 4.6% | 2.5% | 3% | 2% |
| Mar 2026 | 23.4% | 23.4% | 10.4% | 10.4% | 7% | 4.7% | 4.7% | 3.8% | 4.7% | 2.5% | 3.1% | 2.1% |
| Apr 2026 | 22.3% | 22.3% | 10% | 12.2% | 6.7% | 4.4% | 5.4% | 3.6% | 4.4% | 3% | 3.6% | 2% |
| May 2026 | 21.3% | 21.3% | 9.5% | 11.6% | 7.8% | 5.2% | 6.3% | 3.5% | 4.2% | 3.5% | 3.5% | 2.3% |
| Jun 2026 | 20% | 24.6% | 9% | 9% | 9% | 6% | 6% | 3.2% | 4.9% | 3.2% | 3.2% | 2.1% |
| Jul 2026 | 23.4% | 23.4% | 10.4% | 8.5% | 7% | 4.6% | 5.7% | 3.8% | 4.6% | 3.8% | 3.1% | 1.7% |
| Aug 2026 | 21.8% | 21.8% | 9.7% | 9.7% | 8% | 5.3% | 5.3% | 4.3% | 4.3% | 4.3% | 3.5% | 1.9% |
| Sep 2026 | 22.5% | 22.5% | 10% | 10% | 6.7% | 5.5% | 5.5% | 4.5% | 3.6% | 3.6% | 3.6% | 1.9% |
How has the Giant and Trek comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Trek took it in June 2026.
- Across the 12 months ending September 2026, Giant’s share of searches among bicycle brands in Australia moved from 25.5% to 22.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands in Australia moved from 20.9% to 22.5%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia bicycle brands in September 2026?
2 changes
In September 2026, Giant gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.
In September 2026, Trek gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Giant’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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