Bicycle brands in Australia:Which are most popular?

Name: Bicycle brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Giant and Trek tie for the highest share of searches among bicycle brands in Australia, at 22.5% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Giant, Trek and Specialized were mentioned most often, in four of the five answers. Giant was recommended most often, coming first in two out of three responses that gave a list.

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Top bicycle brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Giant, Trek and Specialized were mentioned most often, in four of the five answers. Giant was recommended most often, coming first in two out of three answers that gave a list. Trek was second, and Specialized was third. Norco, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Giant	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Trek	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Specialized	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Merida	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Polygon	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Santa Cruz Bicycles	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Reid Cycles	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Norco	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cannondale	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cube	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SCOTT	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Avanti	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merida2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polygon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Santa Cruz Bicycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reid Cycles1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Norco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cannondale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SCOTT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avanti0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bicycle brands

5 answers

Asked ChatGPT
“What's the best bike brand in Australia?”
1. 1Giant
2. 2Trek
3. 3Specialized
4. 4Merida
Asked ChatGPT
“Which mountain bike brand should I buy?”
1. 1Giant
2. 2Trek
3. 3Specialized
4. 4Santa Cruz Bicycles
Asked ChatGPT
“What are the best value bikes for commuting?”
1. 1Polygon
2. 2Trek
3. 3Giant
4. 4Reid Cycles
5. 5Merida
6. 6Specialized
Searched Google, AI Overview
“bikes”
1. 1Specialized
Searched Google, AI Overview
“mountain bikes”
1. 1Giant
2. 2Trek

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which bicycle brands do people search for most?

This chart shows how often people search Google for each bicycle brand by name. Each line represents a brand's share of searches for all 12 bicycle brands we track, month by month, from searches in Australia.

Share of searches among bicycle brands in Australia, by month

Month	Giant	Trek	Merida	Specialized	Polygon	Norco	Santa Cruz Bicycles	Reid Cycles	Cannondale	Cube	SCOTT	Avanti
Oct 2025	25.5%	20.9%	9.3%	11.4%	7.6%	4.1%	5.1%	4.1%	4.1%	2.7%	3.4%	1.8%
Nov 2025	22.5%	22.5%	10%	12.3%	8.2%	4.5%	4.5%	4.5%	3.7%	2.4%	3%	2%
Dec 2025	25%	25%	9.1%	11.2%	6.1%	4.1%	4.1%	5%	3.3%	2.2%	2.7%	2.2%
Jan 2026	25.2%	20.7%	9.2%	11.3%	6.1%	5%	5%	5%	4.1%	2.7%	3.4%	2.2%
Feb 2026	23.2%	23.2%	10.3%	10.3%	6.9%	4.6%	5.6%	3.8%	4.6%	2.5%	3%	2%
Mar 2026	23.4%	23.4%	10.4%	10.4%	7%	4.7%	4.7%	3.8%	4.7%	2.5%	3.1%	2.1%
Apr 2026	22.3%	22.3%	10%	12.2%	6.7%	4.4%	5.4%	3.6%	4.4%	3%	3.6%	2%
May 2026	21.3%	21.3%	9.5%	11.6%	7.8%	5.2%	6.3%	3.5%	4.2%	3.5%	3.5%	2.3%
Jun 2026	20%	24.6%	9%	9%	9%	6%	6%	3.2%	4.9%	3.2%	3.2%	2.1%
Jul 2026	23.4%	23.4%	10.4%	8.5%	7%	4.6%	5.7%	3.8%	4.6%	3.8%	3.1%	1.7%
Aug 2026	21.8%	21.8%	9.7%	9.7%	8%	5.3%	5.3%	4.3%	4.3%	4.3%	3.5%	1.9%
Sep 2026	22.5%	22.5%	10%	10%	6.7%	5.5%	5.5%	4.5%	3.6%	3.6%	3.6%	1.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Giant	22.5%	22.2K	0%	+0.7 points
2, held 2nd	Trek	22.5%	22.2K	0%	+0.7 points
3, held 3rd	Merida	10%	9.9K	0%	+0.3 points
4, held 4th	Specialized	10%	9.9K	0%	+0.3 points
5, held 5th	Polygon	6.7%	6.6K	-18.5%	-1.3 points
6, held 6th	Norco	5.5%	5.4K	0%	+0.2 points
7, held 7th	Santa Cruz Bicycles	5.5%	5.4K	0%	+0.2 points
8, moved from 10th to 8th	Reid Cycles	4.5%	4.4K	0%	+0.1 pointsmoved from 10th to 8th
9, moved from 8th to 9th	Cannondale	3.6%	3.6K	-18.2%	-0.7 pointsmoved from 8th to 9th
10, moved from 9th to 10th	Cube	3.6%	3.6K	-18.2%	-0.7 pointsmoved from 9th to 10th
11, held 11th	SCOTT	3.6%	3.6K	0%	+0.1 points
12, held 12th	Avanti	1.9%	1.9K	0%	+0.1 points

1.Giant
22.5%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.Trek
22.5%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.Merida
10%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Specialized
10%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Polygon
6.7%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.3 points.
6.Norco
5.5%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
7.Santa Cruz Bicycles
5.5%
Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.Reid Cycles
4.5%
Moved from 10th to 8th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.Cannondale
3.6%
Moved from 8th to 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
10.Cube
3.6%
Moved from 9th to 10th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
11.SCOTT
3.6%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
12.Avanti
1.9%
Held 12th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among bicycle brands in Australia?

12 brands

Giant and Trek tie for the highest share of searches among bicycle brands in Australia, at 22.5% each in September 2026.

Australia bicycle brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Giant	25.5% → 22.5%	25.5%Oct 2025	20%Jun 2026	1st
Trek	20.9% → 22.5%	25%Dec 2025	20.7%Jan 2026	2nd
Merida	9.3% → 10%	10.4%Jul 2026	9%Jun 2026	4th → 3rd
Specialized	11.4% → 10%	12.3%Nov 2025	8.5%Jul 2026	3rd → 4th
Polygon	7.6% → 6.7%	9%Jun 2026	6.1%Dec 2025	5th
Norco	4.1% → 5.5%	6%Jun 2026	4.1%Dec 2025	8th → 6th
Santa Cruz Bicycles	5.1% → 5.5%	6.3%May 2026	4.1%Dec 2025	6th → 7th
Reid Cycles	4.1% → 4.5%	5%Jan 2026	3.2%Jun 2026	9th → 8th
Cannondale	4.1% → 3.6%	4.9%Jun 2026	3.3%Dec 2025	7th → 9th
Cube	2.7% → 3.6%	4.3%Aug 2026	2.2%Dec 2025	11th → 10th
SCOTT	3.4% → 3.6%	3.6%Sep 2026	2.7%Dec 2025	10th → 11th
Avanti	1.8% → 1.9%	2.3%May 2026	1.7%Jul 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Giant’s share of searches among bicycle brands in Australia decreased from 25.5% to 22.5%.
Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands in Australia increased from 20.9% to 22.5%.
Across the 12 months ending September 2026, Merida’s share of searches among bicycle brands in Australia increased from 9.3% to 10%.
Across the 12 months ending September 2026, Specialized’s share of searches among bicycle brands in Australia decreased from 11.4% to 10%.
Across the 12 months ending September 2026, Polygon’s share of searches among bicycle brands in Australia decreased from 7.6% to 6.7%.
Across the 12 months ending September 2026, Norco’s share of searches among bicycle brands in Australia increased from 4.1% to 5.5%.
Across the 12 months ending September 2026, Cube’s share of searches among bicycle brands in Australia increased from 2.7% to 3.6%.
Across the 12 months ending September 2026, Giant’s share of searches among bicycle brands in Australia peaked at 25.5% in October 2025 and was lowest at 20% in June 2026.
Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands in Australia peaked at 25% in December 2025 and was lowest at 20.7% in January 2026.
Across the 12 months ending September 2026, Merida’s share of searches among bicycle brands in Australia peaked at 10.4% in July 2026 and was lowest at 9% in June 2026.
Across the 12 months ending September 2026, Specialized’s share of searches among bicycle brands in Australia peaked at 12.3% in November 2025 and was lowest at 8.5% in July 2026.
Across the 12 months ending September 2026, Polygon’s share of searches among bicycle brands in Australia peaked at 9% in June 2026 and was lowest at 6.1% in December 2025.
Across the 12 months ending September 2026, Norco’s share of searches among bicycle brands in Australia peaked at 6% in June 2026 and was lowest at 4.1% in December 2025.
Across the 12 months ending September 2026, Santa Cruz Bicycles’ share of searches among bicycle brands in Australia peaked at 6.3% in May 2026 and was lowest at 4.1% in December 2025.
Across the 12 months ending September 2026, Reid Cycles’ share of searches among bicycle brands in Australia peaked at 5% in January 2026 and was lowest at 3.2% in June 2026.
Across the 12 months ending September 2026, Cannondale’s share of searches among bicycle brands in Australia peaked at 4.9% in June 2026 and was lowest at 3.3% in December 2025.
Across the 12 months ending September 2026, Cube’s share of searches among bicycle brands in Australia peaked at 4.3% in August 2026 and was lowest at 2.2% in December 2025.
Across the 12 months ending September 2026, Merida rose from 4th to 3rd among bicycle brands in Australia.
Across the 12 months ending September 2026, Specialized fell from 3rd to 4th among bicycle brands in Australia.
Across the 12 months ending September 2026, Norco rose from 8th to 6th among bicycle brands in Australia.
Across the 12 months ending September 2026, Santa Cruz Bicycles fell from 6th to 7th among bicycle brands in Australia.
Across the 12 months ending September 2026, Reid Cycles rose from 9th to 8th among bicycle brands in Australia.
Across the 12 months ending September 2026, Cannondale fell from 7th to 9th among bicycle brands in Australia.
Across the 12 months ending September 2026, Cube rose from 11th to 10th among bicycle brands in Australia.
Across the 12 months ending September 2026, SCOTT fell from 10th to 11th among bicycle brands in Australia.
Across the 12 months ending September 2026, Avanti held steady: its share of searches among bicycle brands in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia bicycle brands in September 2026?

8 changes

In September 2026, Giant gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.
In September 2026, Trek gained share of searches among bicycle brands in Australia, from 21.8% to 22.5%.
In September 2026, Polygon lost share of searches among bicycle brands in Australia, from 8% to 6.7%.
In September 2026, Cannondale lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.
In September 2026, Cube lost share of searches among bicycle brands in Australia, from 4.3% to 3.6%.
Reid Cycles’ share of searches among bicycle brands in Australia has gained ground for 3 months in a row, from 3.2% to 4.5% in September 2026.
Estimated monthly branded searches for Norco in Australia rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.
Estimated monthly branded searches for Specialized in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted for bicycle brands?

12 search terms

Each brand's share of searches among bicycle brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.