Brandwave

Robert Timms vs Toby's Estate:Which is more popular?

In September 2026, Toby's Estate had more branded searches than Robert Timms among coffee brands in Australia. Toby's Estate had about 12,100 branded searches, while Robert Timms had 880. Toby's Estate made up 13.4% of all coffee brand searches we track, and Robert Timms accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about coffee brands, Robert Timms and Toby's Estate each appeared in one of the four answers. Robert Timms and Toby's Estate were each mentioned first in one of the two answers.

Among coffee brands in Australia in September 2026

Who do people search for more?

Toby's Estate, about 14 searches for every 1 for Robert Timms

Toby's Estate 12.1K searchesRobert Timms 880 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Robert Timms in 1 of 4Toby's Estate in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Robert Timms first in 1Toby's Estate first in 1

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Robert Timms was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Toby's Estate was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Robert Timms and Toby's Estate were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Nescafé2nd
  3. Moccona3rd
  4. Vittoria Coffee4th
  5. Toby's Estate5th
  6. Grinders5th
  7. Campos Coffee7th
  8. International Roast8th
  9. Robert Timms9th
  10. Di Mattina–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nescafé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • International Roast1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Robert Timms1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Di Mattina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about coffee brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Robert Timms or Toby's Estate more popular in search?

This chart shows how often people search Google for Robert Timms and Toby's Estate by name. Each line represents a brand's share of searches for all 12 coffee brands we track, month by month, from searches in Australia.

Robert Timms and Toby's Estate among coffee brands in Australia, by month

Share of searches by month for Toby's Estate, Robert Timms. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféCampos CoffeeVittoria CoffeeToby's EstateMocconaDi MattinaMerlo CoffeeLavazzaGrindersInternational RoastRobert TimmsRepublica
Oct 202514.6%24%13.1%16%5.8%7.1%7.1%4.8%3.9%1.1%1.7%0.78%
Nov 202513.4%23.8%13%15.9%5.8%7.1%8.7%5.8%3.9%1.1%0.77%0.77%
Dec 202514.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1.2%0.83%0.68%
Jan 202614.1%20.5%13.7%16.7%5%9.2%9.2%5%4.1%1%0.81%0.81%
Feb 202614.6%22.5%12.3%18.4%5.5%6.7%8.2%4.5%4.5%1.2%0.9%0.73%
Mar 202614.4%20.8%13.9%17%5.1%7.6%9.3%5.1%4.1%1%1%0.68%
Apr 202615.9%17.4%14.2%17.4%6.4%7.8%9.5%4.2%4.2%1.2%0.85%0.85%
May 202618.4%19.1%12.7%15.6%5.7%8.5%8.5%4.6%3.8%1.1%0.93%1.1%
Jun 202616.8%19.9%13.3%13.3%5.9%8.9%8.9%5.9%4%1.1%0.97%0.97%
Jul 202618.2%16.3%16.3%13.3%6%8.9%8.9%4.9%4%1.1%0.97%1.1%
Aug 202617.2%18.9%15.4%12.6%6.9%8.4%8.4%4.6%4.6%1%0.92%0.92%
Sep 202618.3%16.4%16.4%13.4%9%7.3%7.3%4.9%4%1.1%0.98%0.66%

How has the Robert Timms and Toby's Estate comparison changed over the last 12 months?

3 findings
  • Toby's Estate was ahead of Robert Timms in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Robert Timms’ share of searches among coffee brands in Australia moved from 1.7% to 0.98%, and its estimated monthly branded searches moved from 1.6K to 880.
  • Across the 12 months ending September 2026, Toby's Estate’s share of searches among coffee brands in Australia moved from 16% to 13.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for Australia coffee brands in September 2026?

2 changes

  1. In September 2026, Toby's Estate gained share of searches among coffee brands in Australia, from 12.6% to 13.4%.

  2. In September 2026, Robert Timms rose from 12th to 11th among coffee brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Robert Timms’ and Toby's Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robert Timms

1 branded search term

  • robert timms

Toby's Estate

1 branded search term

  • tobys estate

How the Brand Demand Index is measured

Other head-to-heads among coffee brands

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