Project Blank vs Xcel:Which is more popular?
In September 2026, Xcel had more branded searches than Project Blank among wetsuit brands in Australia. Xcel had about 720 branded searches, while Project Blank had 170. Xcel made up 8% of all wetsuit brand searches we track, and Project Blank accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Xcel appeared in one of the five answers and Project Blank in none.
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Top wetsuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xcel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Project Blank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
O'Neill1st
Rip Curl2nd
Billabong3rd
Quiksilver4th
Xcel5th
Patagonia6th
Need Essentials7th
Roxy–
Cressi–- +1 more
Project Blank–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rip Curl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Need Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xcel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patagonia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quiksilver1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Project Blank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wetsuit brands
5 answers
Asked ChatGPT
“Which wetsuit should I buy in Australia?”
Asked ChatGPT
“What are the best wetsuit brands?”
Asked ChatGPT
“What is the best wetsuit for surfing in winter?”
Searched Google, AI Overview
“wetsuit”
Searched Google, AI Overview
“mens wetsuit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Project Blank or Xcel more popular in search?
This chart shows how often people search Google for Project Blank and Xcel by name. Each line represents a brand's share of searches for all 11 wetsuit brands we track, month by month, from searches in Australia.
Share of searches by month for Xcel, Project Blank. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Rip Curl | Need Essentials | Billabong | Xcel | Roxy | Patagonia | Quiksilver | Cressi | Zion | Project Blank |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 16.5% | 12.7% | 11.2% | 9.1% | 5% | 5% | 5% | 4.1% | 4.1% | 3.3% |
| Nov 2025 | 23.9% | 19.8% | 13.2% | 10.7% | 7.3% | 5.9% | 4% | 4.9% | 3.2% | 4% | 3.2% |
| Dec 2025 | 24.2% | 19.1% | 13.1% | 10.1% | 5.9% | 5.9% | 3.9% | 5.9% | 5.9% | 3.2% | 2.6% |
| Jan 2026 | 27% | 18% | 11.2% | 9.9% | 6.6% | 6.6% | 4.4% | 5.4% | 5.4% | 3.6% | 1.9% |
| Feb 2026 | 33.5% | 13.9% | 12.3% | 8.2% | 6.7% | 5.4% | 5.4% | 4.5% | 4.5% | 3.6% | 2% |
| Mar 2026 | 26.6% | 14.4% | 14.4% | 9.7% | 8% | 4.3% | 6.5% | 5.3% | 3.5% | 4.3% | 2.9% |
| Apr 2026 | 27.1% | 14.3% | 14.3% | 9.8% | 9.8% | 4.4% | 5.4% | 4.4% | 2.9% | 4.4% | 2.9% |
| May 2026 | 25.8% | 20.8% | 13.6% | 7.2% | 9.3% | 2.8% | 5.2% | 4.2% | 1.9% | 6.3% | 2.8% |
| Jun 2026 | 32.6% | 17.8% | 14.1% | 7.4% | 6.5% | 2.9% | 4.4% | 4.4% | 2.4% | 5.3% | 2.4% |
| Jul 2026 | 24.6% | 36.8% | 10.9% | 6% | 6% | 2.2% | 4% | 2.7% | 1.8% | 3.3% | 1.8% |
| Aug 2026 | 21.2% | 39.4% | 9.5% | 6.4% | 6.4% | 2.8% | 4.3% | 3.5% | 2.3% | 2.8% | 1.2% |
| Sep 2026 | 32.2% | 17.8% | 11.1% | 8% | 8% | 5.3% | 4.3% | 4.3% | 3.6% | 3.6% | 1.9% |
How has the Project Blank and Xcel comparison changed over the last 12 months?
3 findings
- Xcel was ahead of Project Blank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Project Blank’s share of searches among wetsuit brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in Australia moved from 9.1% to 8%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for Australia wetsuit brands in September 2026?
2 changes
In September 2026, Xcel gained share of searches among wetsuit brands in Australia, from 6.4% to 8%.
In September 2026, Project Blank gained share of searches among wetsuit brands in Australia, from 1.2% to 1.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Project Blank’s and Xcel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Project Blank
1 branded search term
- project blank wetsuit
Xcel
1 branded search term
- xcel wetsuit
Other head-to-heads among wetsuit brands
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