Brandwave

How popular isNeed Essentials?

In September 2026, people searched for Need Essentials by name about 1,000 times in Australia, about the same as the previous year. These searches made up 11.1% of all Australia wetsuit brand searches, placing Need Essentials third out of 11 brands. When we asked both ChatGPT and Google AI Overviews about wetsuit brands, Need Essentials appeared in one of the five answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Need Essentials is the third most searched of 11 competitors and the seventh most recommended in AI answers.

  1. O'NeillShare of searches 32.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Rip CurlShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Need EssentialsShare of searches 11.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. BillabongShare of searches 8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. XcelShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top wetsuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Need Essentials was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Need Essentials is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O'Neill1st
  2. Rip Curl2nd
  3. Billabong3rd
  4. Quiksilver4th
  5. Xcel5th
  6. Patagonia6th
  7. Need Essentials7th
  8. Roxy–
  9. Cressi–
  10. Zion–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Need Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xcel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quiksilver1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wetsuit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which wetsuit brands compete with Need Essentials?

Need Essentials against wetsuit brands in Australia, by month

Share of searches by month for O'Neill, Rip Curl, Need Essentials, Billabong, Xcel, Roxy, Patagonia, Quiksilver, Cressi, Zion. The figures are in the table below the chart.

View monthly share of searches table
MonthO'NeillRip CurlNeed EssentialsBillabongXcelRoxyPatagoniaQuiksilverCressiZionProject Blank
Oct 202524.1%16.5%12.7%11.2%9.1%5%5%5%4.1%4.1%3.3%
Nov 202523.9%19.8%13.2%10.7%7.3%5.9%4%4.9%3.2%4%3.2%
Dec 202524.2%19.1%13.1%10.1%5.9%5.9%3.9%5.9%5.9%3.2%2.6%
Jan 202627%18%11.2%9.9%6.6%6.6%4.4%5.4%5.4%3.6%1.9%
Feb 202633.5%13.9%12.3%8.2%6.7%5.4%5.4%4.5%4.5%3.6%2%
Mar 202626.6%14.4%14.4%9.7%8%4.3%6.5%5.3%3.5%4.3%2.9%
Apr 202627.1%14.3%14.3%9.8%9.8%4.4%5.4%4.4%2.9%4.4%2.9%
May 202625.8%20.8%13.6%7.2%9.3%2.8%5.2%4.2%1.9%6.3%2.8%
Jun 202632.6%17.8%14.1%7.4%6.5%2.9%4.4%4.4%2.4%5.3%2.4%
Jul 202624.6%36.8%10.9%6%6%2.2%4%2.7%1.8%3.3%1.8%
Aug 202621.2%39.4%9.5%6.4%6.4%2.8%4.3%3.5%2.3%2.8%1.2%
Sep 202632.2%17.8%11.1%8%8%5.3%4.3%4.3%3.6%3.6%1.9%

  1. 1.O'Neill

    32.2%

    Moved from 2nd to 1st. 2.9K estimated branded searches, 0% vs prior month. Share +11 points.

  2. 2.Rip Curl

    17.8%

    Moved from 1st to 2nd. 1.6K estimated branded searches, -70.4% vs prior month. Share -21.7 points.

  3. 3.Need Essentials

    11.1%

    Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share +1.6 points.

  4. 4.Billabong

    8%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share +1.6 points.

  5. 5.Xcel

    8%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share +1.6 points.

  6. 6.Roxy

    5.3%

    Moved from 8th to 6th. 480 estimated branded searches, +23.1% vs prior month. Share +2.5 points.

  7. 7.Patagonia

    4.3%

    Moved from 6th to 7th. 390 estimated branded searches, -33.9% vs prior month. Share 0 points.

  8. 8.Quiksilver

    4.3%

    Moved from 7th to 8th. 390 estimated branded searches, -18.8% vs prior month. Share +0.8 points.

  9. 9.Cressi

    3.6%

    Moved from 10th to 9th. 320 estimated branded searches, 0% vs prior month. Share +1.2 points.

  10. 10.Zion

    3.6%

    Moved from 9th to 10th. 320 estimated branded searches, -17.9% vs prior month. Share +0.7 points.

  11. 11.Project Blank

    1.9%

    Held 11th. 170 estimated branded searches, 0% vs prior month. Share +0.6 points.

O'Neill, Rip Curl and 3 other brands sell other things too, so only their searches that name this product count here, like “oneill wetsuit”.

Compare popularity between Need Essentials and its closest rivals

Every comparison with Need Essentials

10 comparisons

How has branded search demand for Need Essentials changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Need Essentials in Australia held steady at 1K.
  • Across the 12 months ending September 2026, Need Essentials’ share of searches among wetsuit brands in Australia decreased from 12.7% to 11.1%.
  • Across the 12 months ending September 2026, Need Essentials’ share of searches among wetsuit brands in Australia peaked at 14.4% in March 2026 and was lowest at 9.5% in August 2026.

How did search popularity change for Australia wetsuit brands in September 2026?

6 changes

  1. In September 2026, O'Neill overtook Rip Curl to become the leader among wetsuit brands in Australia, with 32.2% of the searches.

  2. In September 2026, Roxy overtook Patagonia and Quiksilver to rank 6th among wetsuit brands in Australia, with 5.3% of the searches.

  3. In September 2026, Cressi overtook Zion to rank 9th among wetsuit brands in Australia, with 3.6% of the searches.

  4. In September 2026, Need Essentials gained share of searches among wetsuit brands in Australia, from 9.5% to 11.1%.

  5. In September 2026, Billabong gained share of searches among wetsuit brands in Australia, from 6.4% to 8%.

  6. In September 2026, Xcel gained share of searches among wetsuit brands in Australia, from 6.4% to 8%.

How are Need Essentials’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Need Essentials’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • need essentials wetsuit

Do you work for Need Essentials? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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