Wetsuit brands in Australia:Which are most popular?

Name: Wetsuit brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, O'Neill was the most searched wetsuit brand in Australia, accounting for 32.2% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, O'Neill showed up in every answer. O'Neill was recommended most often, coming first in three out of four responses that gave a list.

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Top wetsuit brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, O'Neill appeared every time. O'Neill was recommended most often, coming first in three out of four answers that gave a list. Rip Curl was second, and Billabong was third. Roxy, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
O'Neill	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Rip Curl	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Billabong	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Need Essentials	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Xcel	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Patagonia	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Quiksilver	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Roxy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Cressi	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Zion	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Project Blank	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rip Curl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Need Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xcel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quiksilver1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Project Blank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wetsuit brands

5 answers

Asked ChatGPT
“Which wetsuit should I buy in Australia?”
1. 1O'Neill
Asked ChatGPT
“What are the best wetsuit brands?”
1. 1O'Neill
2. 2Rip Curl
3. 3Xcel
4. 4Billabong
5. 5Patagonia
6. 6Need Essentials
Asked ChatGPT
“What is the best wetsuit for surfing in winter?”
1. 1O'Neill
2. 2Rip Curl
Searched Google, AI Overview
“wetsuit”
1. 1O'Neill
2. 2Rip Curl
3. 3Billabong
Searched Google, AI Overview
“mens wetsuit”
1. 1Quiksilver
2. 2Rip Curl
3. 3O'Neill
4. 4Billabong

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which wetsuit brands do people search for most?

This chart shows how often people search Google for each wetsuit brand by name. Each line represents a brand's share of searches for all 11 wetsuit brands we track, month by month, from searches in Australia.

Share of searches among wetsuit brands in Australia, by month

Month	O'Neill	Rip Curl	Need Essentials	Billabong	Xcel	Roxy	Patagonia	Quiksilver	Cressi	Zion	Project Blank
Oct 2025	24.1%	16.5%	12.7%	11.2%	9.1%	5%	5%	5%	4.1%	4.1%	3.3%
Nov 2025	23.9%	19.8%	13.2%	10.7%	7.3%	5.9%	4%	4.9%	3.2%	4%	3.2%
Dec 2025	24.2%	19.1%	13.1%	10.1%	5.9%	5.9%	3.9%	5.9%	5.9%	3.2%	2.6%
Jan 2026	27%	18%	11.2%	9.9%	6.6%	6.6%	4.4%	5.4%	5.4%	3.6%	1.9%
Feb 2026	33.5%	13.9%	12.3%	8.2%	6.7%	5.4%	5.4%	4.5%	4.5%	3.6%	2%
Mar 2026	26.6%	14.4%	14.4%	9.7%	8%	4.3%	6.5%	5.3%	3.5%	4.3%	2.9%
Apr 2026	27.1%	14.3%	14.3%	9.8%	9.8%	4.4%	5.4%	4.4%	2.9%	4.4%	2.9%
May 2026	25.8%	20.8%	13.6%	7.2%	9.3%	2.8%	5.2%	4.2%	1.9%	6.3%	2.8%
Jun 2026	32.6%	17.8%	14.1%	7.4%	6.5%	2.9%	4.4%	4.4%	2.4%	5.3%	2.4%
Jul 2026	24.6%	36.8%	10.9%	6%	6%	2.2%	4%	2.7%	1.8%	3.3%	1.8%
Aug 2026	21.2%	39.4%	9.5%	6.4%	6.4%	2.8%	4.3%	3.5%	2.3%	2.8%	1.2%
Sep 2026	32.2%	17.8%	11.1%	8%	8%	5.3%	4.3%	4.3%	3.6%	3.6%	1.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	O'Neill	32.2%	2.9K	0%	+11 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Rip Curl	17.8%	1.6K	-70.4%	-21.7 pointsmoved from 1st to 2nd
3, held 3rd	Need Essentials	11.1%	1K	-23.1%	+1.6 points
4, held 4th	Billabong	8%	720	-18.2%	+1.6 points
5, held 5th	Xcel	8%	720	-18.2%	+1.6 points
6, moved from 8th to 6th	Roxy	5.3%	480	+23.1%	+2.5 pointsmoved from 8th to 6th
7, moved from 6th to 7th	Patagonia	4.3%	390	-33.9%	0 pointsmoved from 6th to 7th
8, moved from 7th to 8th	Quiksilver	4.3%	390	-18.8%	+0.8 pointsmoved from 7th to 8th
9, moved from 10th to 9th	Cressi	3.6%	320	0%	+1.2 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Zion	3.6%	320	-17.9%	+0.7 pointsmoved from 9th to 10th
11, held 11th	Project Blank	1.9%	170	0%	+0.6 points

1.O'Neill
32.2%
Moved from 2nd to 1st. 2.9K estimated branded searches, 0% vs prior month. Share +11 points.
2.Rip Curl
17.8%
Moved from 1st to 2nd. 1.6K estimated branded searches, -70.4% vs prior month. Share -21.7 points.
3.Need Essentials
11.1%
Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share +1.6 points.
4.Billabong
8%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share +1.6 points.
5.Xcel
8%
Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share +1.6 points.
6.Roxy
5.3%
Moved from 8th to 6th. 480 estimated branded searches, +23.1% vs prior month. Share +2.5 points.
7.Patagonia
4.3%
Moved from 6th to 7th. 390 estimated branded searches, -33.9% vs prior month. Share 0 points.
8.Quiksilver
4.3%
Moved from 7th to 8th. 390 estimated branded searches, -18.8% vs prior month. Share +0.8 points.
9.Cressi
3.6%
Moved from 10th to 9th. 320 estimated branded searches, 0% vs prior month. Share +1.2 points.
10.Zion
3.6%
Moved from 9th to 10th. 320 estimated branded searches, -17.9% vs prior month. Share +0.7 points.
11.Project Blank
1.9%
Held 11th. 170 estimated branded searches, 0% vs prior month. Share +0.6 points.

O'Neill, Rip Curl and 3 other brands sell other things too, so only their searches that name this product count here, like “oneill wetsuit”.

Which brand is most popular in search among wetsuit brands in Australia?

11 brands

In September 2026, O'Neill was the most searched among wetsuit brands in Australia, with an estimated 2.9K branded searches, 32.2% of all searches for the 11 we track. Rip Curl is in 2nd place, 14.4 percentage points behind at 17.8%.

Australia wetsuit brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
O'Neill	24.1% → 32.2%	33.5%Feb 2026	21.2%Aug 2026	1st
Rip Curl	16.5% → 17.8%	39.4%Aug 2026	13.9%Feb 2026	2nd
Need Essentials	12.7% → 11.1%	14.4%Mar 2026	9.5%Aug 2026	3rd
Billabong	11.2% → 8%	11.2%Oct 2025	6%Jul 2026	4th
Xcel	9.1% → 8%	9.8%Apr 2026	5.9%Dec 2025	5th
Roxy	5% → 5.3%	6.6%Jan 2026	2.2%Jul 2026	8th → 6th
Patagonia	5% → 4.3%	6.5%Mar 2026	3.9%Dec 2025	6th → 7th
Quiksilver	5% → 4.3%	5.9%Dec 2025	2.7%Jul 2026	7th → 8th
Cressi	4.1% → 3.6%	5.9%Dec 2025	1.8%Jul 2026	9th
Zion	4.1% → 3.6%	6.3%May 2026	2.8%Aug 2026	10th
Project Blank	3.3% → 1.9%	3.3%Oct 2025	1.2%Aug 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in Australia increased from 24.1% to 32.2%.
Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in Australia increased from 16.5% to 17.8%.
Across the 12 months ending September 2026, Need Essentials’ share of searches among wetsuit brands in Australia decreased from 12.7% to 11.1%.
Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in Australia decreased from 11.2% to 8%.
Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in Australia decreased from 9.1% to 8%.
Across the 12 months ending September 2026, Patagonia’s share of searches among wetsuit brands in Australia decreased from 5% to 4.3%.
Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in Australia decreased from 5% to 4.3%.
Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in Australia decreased from 4.1% to 3.6%.
Across the 12 months ending September 2026, Zion’s share of searches among wetsuit brands in Australia decreased from 4.1% to 3.6%.
Across the 12 months ending September 2026, Project Blank’s share of searches among wetsuit brands in Australia decreased from 3.3% to 1.9%.
Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in Australia peaked at 33.5% in February 2026 and was lowest at 21.2% in August 2026.
Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in Australia peaked at 39.4% in August 2026 and was lowest at 13.9% in February 2026.
Across the 12 months ending September 2026, Need Essentials’ share of searches among wetsuit brands in Australia peaked at 14.4% in March 2026 and was lowest at 9.5% in August 2026.
Across the 12 months ending September 2026, Billabong’s share of searches among wetsuit brands in Australia peaked at 11.2% in October 2025 and was lowest at 6% in July 2026.
Across the 12 months ending September 2026, Xcel’s share of searches among wetsuit brands in Australia peaked at 9.8% in April 2026 and was lowest at 5.9% in December 2025.
Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in Australia peaked at 6.6% in January 2026 and was lowest at 2.2% in July 2026.
Across the 12 months ending September 2026, Patagonia’s share of searches among wetsuit brands in Australia peaked at 6.5% in March 2026 and was lowest at 3.9% in December 2025.
Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in Australia peaked at 5.9% in December 2025 and was lowest at 2.7% in July 2026.
Across the 12 months ending September 2026, Cressi’s share of searches among wetsuit brands in Australia peaked at 5.9% in December 2025 and was lowest at 1.8% in July 2026.
Across the 12 months ending September 2026, Zion’s share of searches among wetsuit brands in Australia peaked at 6.3% in May 2026 and was lowest at 2.8% in August 2026.
Across the 12 months ending September 2026, Project Blank’s share of searches among wetsuit brands in Australia peaked at 3.3% in October 2025 and was lowest at 1.2% in August 2026.
Across the 12 months ending September 2026, Roxy rose from 8th to 6th among wetsuit brands in Australia.
Across the 12 months ending September 2026, Patagonia fell from 6th to 7th among wetsuit brands in Australia.
Across the 12 months ending September 2026, Quiksilver fell from 7th to 8th among wetsuit brands in Australia.

How did search popularity change for Australia wetsuit brands in September 2026?

8 changes

In September 2026, O'Neill overtook Rip Curl to become the leader among wetsuit brands in Australia, with 32.2% of the searches.
In September 2026, Roxy overtook Patagonia and Quiksilver to rank 6th among wetsuit brands in Australia, with 5.3% of the searches.
In September 2026, Cressi overtook Zion to rank 9th among wetsuit brands in Australia, with 3.6% of the searches.
In September 2026, Need Essentials gained share of searches among wetsuit brands in Australia, from 9.5% to 11.1%.
In September 2026, Billabong gained share of searches among wetsuit brands in Australia, from 6.4% to 8%.
In September 2026, Xcel gained share of searches among wetsuit brands in Australia, from 6.4% to 8%.
In September 2026, Quiksilver gained share of searches among wetsuit brands in Australia, from 3.5% to 4.3%.
In September 2026, Zion gained share of searches among wetsuit brands in Australia, from 2.8% to 3.6%.

How are branded searches counted for wetsuit brands?

11 search terms

Each brand's share of searches among wetsuit brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.