O'Neill vs Rip Curl:Which is more popular?
In September 2026, O'Neill had more branded searches than Rip Curl among wetsuit brands in Australia. O'Neill had about 2,900 branded searches, while Rip Curl had 1,600. O'Neill made up 32.2% of all wetsuit brand searches we track, and Rip Curl accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, O'Neill appeared in all five answers and Rip Curl in four. O'Neill was mentioned before Rip Curl in three out of four answers.
Who do people search for more?
O'Neill, about 81% more searches than Rip Curl
Who does AI mention more?
O'Neill, mentioned in every answer we collected
Who does AI recommend more?
O'Neill, named ahead of Rip Curl in 3 of 4 answers
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Top wetsuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, O'Neill appeared in all five answers. Rip Curl was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. O'Neill was listed before Rip Curl in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rip Curl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Need Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xcel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quiksilver1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wetsuit brands
5 answers
Asked ChatGPT
“Which wetsuit should I buy in Australia?”
Asked ChatGPT
“What are the best wetsuit brands?”
Asked ChatGPT
“What is the best wetsuit for surfing in winter?”
Searched Google, AI Overview
“wetsuit”
Searched Google, AI Overview
“mens wetsuit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is O'Neill or Rip Curl more popular in search?
This chart shows how often people search Google for O'Neill and Rip Curl by name. Each line represents a brand's share of searches for all 11 wetsuit brands we track, month by month, from searches in Australia.
Share of searches by month for O'Neill, Rip Curl. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Rip Curl | Need Essentials | Billabong | Xcel | Roxy | Patagonia | Quiksilver | Cressi | Zion | Project Blank |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 16.5% | 12.7% | 11.2% | 9.1% | 5% | 5% | 5% | 4.1% | 4.1% | 3.3% |
| Nov 2025 | 23.9% | 19.8% | 13.2% | 10.7% | 7.3% | 5.9% | 4% | 4.9% | 3.2% | 4% | 3.2% |
| Dec 2025 | 24.2% | 19.1% | 13.1% | 10.1% | 5.9% | 5.9% | 3.9% | 5.9% | 5.9% | 3.2% | 2.6% |
| Jan 2026 | 27% | 18% | 11.2% | 9.9% | 6.6% | 6.6% | 4.4% | 5.4% | 5.4% | 3.6% | 1.9% |
| Feb 2026 | 33.5% | 13.9% | 12.3% | 8.2% | 6.7% | 5.4% | 5.4% | 4.5% | 4.5% | 3.6% | 2% |
| Mar 2026 | 26.6% | 14.4% | 14.4% | 9.7% | 8% | 4.3% | 6.5% | 5.3% | 3.5% | 4.3% | 2.9% |
| Apr 2026 | 27.1% | 14.3% | 14.3% | 9.8% | 9.8% | 4.4% | 5.4% | 4.4% | 2.9% | 4.4% | 2.9% |
| May 2026 | 25.8% | 20.8% | 13.6% | 7.2% | 9.3% | 2.8% | 5.2% | 4.2% | 1.9% | 6.3% | 2.8% |
| Jun 2026 | 32.6% | 17.8% | 14.1% | 7.4% | 6.5% | 2.9% | 4.4% | 4.4% | 2.4% | 5.3% | 2.4% |
| Jul 2026 | 24.6% | 36.8% | 10.9% | 6% | 6% | 2.2% | 4% | 2.7% | 1.8% | 3.3% | 1.8% |
| Aug 2026 | 21.2% | 39.4% | 9.5% | 6.4% | 6.4% | 2.8% | 4.3% | 3.5% | 2.3% | 2.8% | 1.2% |
| Sep 2026 | 32.2% | 17.8% | 11.1% | 8% | 8% | 5.3% | 4.3% | 4.3% | 3.6% | 3.6% | 1.9% |
O'Neill and Rip Curl sell other things too, so only their searches that name this product count here, like “oneill wetsuit”.
How has the O'Neill and Rip Curl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Rip Curl took it in July 2026, O'Neill took it in September 2026.
- Across the 12 months ending September 2026, O'Neill’s share of searches among wetsuit brands in Australia moved from 24.1% to 32.2%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in Australia moved from 16.5% to 17.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for Australia wetsuit brands in September 2026?
2 changes
In September 2026, O'Neill overtook Rip Curl to become the leader among wetsuit brands in Australia, with 32.2% of the searches.
In September 2026, Rip Curl lost share of searches among wetsuit brands in Australia, from 39.4% to 17.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using O'Neill’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wetsuit brands
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