Brandwave

Project Blank vs Rip Curl:Which is more popular?

In September 2026, Rip Curl had more branded searches than Project Blank among wetsuit brands in Australia. Rip Curl had about 1,600 branded searches, while Project Blank had 170. Rip Curl made up 17.8% of all wetsuit brand searches we track, and Project Blank accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Rip Curl appeared in four of the five answers and Project Blank in none.

Among wetsuit brands in Australia in September 2026

Who do people search for more?

Rip Curl, about 9 searches for every 1 for Project Blank

Rip Curl 1.6K searchesProject Blank 170 searches

Who does AI mention more?

Rip Curl, mentioned in 4 of 5 answers, Project Blank in 0

Rip Curl in 4 of 5Project Blank in 0 of 5

Who does AI recommend more?

Rip Curl, the only one of the two named

Rip Curl first in 4Project Blank never named

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Top wetsuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rip Curl was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Project Blank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. O'Neill1st
  2. Rip Curl2nd
  3. Billabong3rd
  4. Quiksilver4th
  5. Xcel5th
  6. Patagonia6th
  7. Need Essentials7th
  8. Roxy–
  9. Cressi–
  10. +1 more
  11. Project Blank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Need Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xcel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quiksilver1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Project Blank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wetsuit brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Project Blank or Rip Curl more popular in search?

This chart shows how often people search Google for Project Blank and Rip Curl by name. Each line represents a brand's share of searches for all 11 wetsuit brands we track, month by month, from searches in Australia.

Project Blank and Rip Curl among wetsuit brands in Australia, by month

Share of searches by month for Rip Curl, Project Blank. The figures are in the table below the chart.

View monthly share of searches table
MonthO'NeillRip CurlNeed EssentialsBillabongXcelRoxyPatagoniaQuiksilverCressiZionProject Blank
Oct 202524.1%16.5%12.7%11.2%9.1%5%5%5%4.1%4.1%3.3%
Nov 202523.9%19.8%13.2%10.7%7.3%5.9%4%4.9%3.2%4%3.2%
Dec 202524.2%19.1%13.1%10.1%5.9%5.9%3.9%5.9%5.9%3.2%2.6%
Jan 202627%18%11.2%9.9%6.6%6.6%4.4%5.4%5.4%3.6%1.9%
Feb 202633.5%13.9%12.3%8.2%6.7%5.4%5.4%4.5%4.5%3.6%2%
Mar 202626.6%14.4%14.4%9.7%8%4.3%6.5%5.3%3.5%4.3%2.9%
Apr 202627.1%14.3%14.3%9.8%9.8%4.4%5.4%4.4%2.9%4.4%2.9%
May 202625.8%20.8%13.6%7.2%9.3%2.8%5.2%4.2%1.9%6.3%2.8%
Jun 202632.6%17.8%14.1%7.4%6.5%2.9%4.4%4.4%2.4%5.3%2.4%
Jul 202624.6%36.8%10.9%6%6%2.2%4%2.7%1.8%3.3%1.8%
Aug 202621.2%39.4%9.5%6.4%6.4%2.8%4.3%3.5%2.3%2.8%1.2%
Sep 202632.2%17.8%11.1%8%8%5.3%4.3%4.3%3.6%3.6%1.9%

Rip Curl sells other things too, so only its searches that name this product count here, like “rip curl wetsuit”.

How has the Project Blank and Rip Curl comparison changed over the last 12 months?

3 findings
  • Rip Curl was ahead of Project Blank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Project Blank’s share of searches among wetsuit brands in Australia moved from 3.3% to 1.9%, and its estimated monthly branded searches moved from 260 to 170.
  • Across the 12 months ending September 2026, Rip Curl’s share of searches among wetsuit brands in Australia moved from 16.5% to 17.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for Australia wetsuit brands in September 2026?

3 changes

  1. In September 2026, O'Neill overtook Rip Curl to become the leader among wetsuit brands in Australia, with 32.2% of the searches.

  2. In September 2026, Project Blank gained share of searches among wetsuit brands in Australia, from 1.2% to 1.9%.

  3. In September 2026, Rip Curl lost share of searches among wetsuit brands in Australia, from 39.4% to 17.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Project Blank’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Project Blank

1 branded search term

  • project blank wetsuit

Rip Curl

1 branded search term

  • rip curl wetsuit

How the Brand Demand Index is measured

Other head-to-heads among wetsuit brands

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