Brandwave

Poppy Lissiman vs Szade:Which is more popular?

In September 2026, Poppy Lissiman had more branded searches than Szade among sunglasses brands in Australia. Poppy Lissiman had about 8,100 branded searches, while Szade had 2,400. Poppy Lissiman made up 6.5% of all sunglasses brand searches we track, and Szade accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Poppy Lissiman appeared in two of the five answers and Szade in none.

Among sunglasses brands in Australia in September 2026

Who do people search for more?

Poppy Lissiman, about 3 searches for every 1 for Szade

Poppy Lissiman 8.1K searchesSzade 2.4K searches

Who does AI mention more?

Poppy Lissiman, mentioned in 2 of 5 answers, Szade in 0

Poppy Lissiman in 2 of 5Szade in 0 of 5

Who does AI recommend more?

Poppy Lissiman, the only one of the two named

Poppy Lissiman first in 2Szade never named

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Poppy Lissiman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Szade did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Le Specs2nd
  3. Oakley3rd
  4. Maui Jim4th
  5. Cancer Council5th
  6. OTIS6th
  7. Quay7th
  8. Poppy Lissiman8th
  9. Carrera–
  10. Szade–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oakley4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Specs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ray-Ban3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maui Jim3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cancer Council3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Poppy Lissiman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OTIS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carrera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Szade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about sunglasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Poppy Lissiman or Szade more popular in search?

This chart shows how often people search Google for Poppy Lissiman and Szade by name. Each line represents a brand's share of searches for all 12 sunglasses brands we track, month by month, from searches in Australia.

Poppy Lissiman and Szade among sunglasses brands in Australia, by month

Share of searches by month for Poppy Lissiman, Szade. The figures are in the table below the chart.

View monthly share of searches table
MonthOakleyRay-BanLe SpecsQuayCarreraMaui JimPoppy LissimanCancer CouncilOTISSzadeBolléLocal Supply
Oct 202528.5%19.1%8.5%10.4%7%7%8.5%4.7%2.5%1.4%1.6%0.76%
Nov 202526.7%17.9%8%8%5.3%6.5%17.9%4.4%2.4%1.3%1%0.7%
Dec 202532.9%18%8%8%6.6%6.6%9.8%4.4%2.4%1.3%1.3%0.71%
Jan 202630.8%16.9%9.2%9.2%7.5%6.2%9.2%5%2.2%1.2%1.8%0.76%
Feb 202633.3%18.2%8.2%8.2%6.6%6.6%8.2%4.4%2.4%1.3%1.6%0.89%
Mar 202628.5%19%10.4%8.5%5.7%6.9%10.4%4.6%2%1.7%1.4%0.92%
Apr 202629.9%20%8.9%8.9%6%6%8.9%4.9%2.6%2.1%1.1%0.79%
May 202630.8%20.6%11.3%7.5%6.1%6.1%7.5%4.1%2.2%2.2%1%0.67%
Jun 202629.5%19.7%10.8%10.8%7.2%5.9%7.2%3.9%1.7%1.7%1.1%0.64%
Jul 202627.6%22.6%10.1%10.1%8.2%5.5%6.7%3.7%1.9%1.9%1%0.6%
Aug 202629.3%24%8.8%8.8%5.8%5.8%7.2%3.9%2.1%2.1%1.4%0.78%
Sep 202632.3%17.7%11.8%7.9%6.5%6.5%6.5%4.3%2.3%1.9%1.3%1%

How has the Poppy Lissiman and Szade comparison changed over the last 12 months?

3 findings
  • Poppy Lissiman was ahead of Szade in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Poppy Lissiman’s share of searches among sunglasses brands in Australia moved from 8.5% to 6.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Szade’s share of searches among sunglasses brands in Australia moved from 1.4% to 1.9%, and its estimated monthly branded searches moved from 1.6K to 2.4K.

How did search popularity change for Australia sunglasses brands in September 2026?

4 changes

  1. In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches.

  2. In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches.

  3. In September 2026, Poppy Lissiman lost share of searches among sunglasses brands in Australia, from 7.2% to 6.5%.

  4. Estimated monthly branded searches for Szade in Australia rose 50% over 12 measured months, from 1.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Poppy Lissiman’s and Szade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Poppy Lissiman

1 branded search term

  • poppy lissiman

Szade

1 branded search term

  • szade

How the Brand Demand Index is measured

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