Plus Fitness vs Snap Fitness:Which is more popular?
In September 2026, Snap Fitness had more branded searches than Plus Fitness among gym chains in Australia. Snap Fitness had about 74,000 branded searches, while Plus Fitness had 49,500. Snap Fitness made up 13% of all gym chain searches we track, and Plus Fitness accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about gym chains, Plus Fitness and Snap Fitness each appeared in two of the four answers. Plus Fitness and Snap Fitness were each mentioned first in one of the two answers that named either.
Who do people search for more?
Snap Fitness, about 49% more searches than Plus Fitness
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top gym chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Plus Fitness and Snap Fitness were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Plus Fitness and Snap Fitness were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jetts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Anytime Fitness3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Revo Fitness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Snap Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Plus Fitness2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fitness First2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Goodlife Health Clubs2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about gym chains
4 answers
Asked ChatGPT
“Which gym should I join in Australia?”
Asked ChatGPT
“What are the best gym chains in Australia?”
Asked ChatGPT
“What's the cheapest good gym membership in Australia?”
Searched Google, AI Overview
“gym near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gym membership”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Plus Fitness or Snap Fitness more popular in search?
This chart shows how often people search Google for Plus Fitness and Snap Fitness by name. Each line represents a brand's share of searches for all eight gym chains we track, month by month, from searches in Australia.
Share of searches by month for Snap Fitness, Plus Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | Anytime Fitness | Revo Fitness | Snap Fitness | Plus Fitness | Fitness First | Jetts | F45 Training | Goodlife Health Clubs |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 14.1% | 12.7% | 8.5% | 8.5% | 2.5% | 1.4% | 0.76% |
| Nov 2025 | 50.5% | 14.1% | 12.4% | 10.2% | 8.3% | 2.5% | 1.4% | 0.74% |
| Dec 2025 | 52.9% | 12.1% | 13% | 8.7% | 8.7% | 2.6% | 1.4% | 0.63% |
| Jan 2026 | 52% | 14.1% | 12.7% | 8.5% | 8.5% | 2.1% | 1.4% | 0.62% |
| Feb 2026 | 51.8% | 14.1% | 12.7% | 8.5% | 8.5% | 2.1% | 1.4% | 0.76% |
| Mar 2026 | 57.8% | 10.8% | 11.6% | 7.8% | 7.8% | 2.3% | 1.3% | 0.69% |
| Apr 2026 | 50.7% | 14.1% | 12.5% | 10.2% | 8.3% | 2% | 1.4% | 0.74% |
| May 2026 | 51.5% | 14.4% | 12.7% | 10.4% | 6.9% | 2.1% | 1.4% | 0.75% |
| Jun 2026 | 52.6% | 14.4% | 12.9% | 8.7% | 7.1% | 2.1% | 1.4% | 0.77% |
| Jul 2026 | 52.9% | 14.4% | 13% | 8.7% | 7.1% | 1.7% | 1.4% | 0.77% |
| Aug 2026 | 50.1% | 14% | 15.1% | 10.1% | 6.7% | 2% | 1.3% | 0.73% |
| Sep 2026 | 52.8% | 14.4% | 13% | 8.7% | 7.1% | 2.1% | 1.2% | 0.77% |
How has the Plus Fitness and Snap Fitness comparison changed over the last 12 months?
3 findings
- Snap Fitness was ahead of Plus Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plus Fitness’ share of searches among gym chains in Australia moved from 8.5% to 8.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Snap Fitness’ share of searches among gym chains in Australia moved from 12.7% to 13%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for Australia gym chains in September 2026?
2 changes
In September 2026, Snap Fitness lost share of searches among gym chains in Australia, from 15.1% to 13%.
In September 2026, Plus Fitness lost share of searches among gym chains in Australia, from 10.1% to 8.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plus Fitness’ and Snap Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plus Fitness
1 branded search term
- plus fitness
Snap Fitness
1 branded search term
- snap fitness
Other head-to-heads among gym chains
- Anytime Fitness vs Revo Fitness: compare popularity
- Anytime Fitness vs Snap Fitness: compare popularity
- Anytime Fitness vs Plus Fitness: compare popularity
- Anytime Fitness vs Fitness First: compare popularity
- Revo Fitness vs Snap Fitness: compare popularity
- Revo Fitness vs Plus Fitness: compare popularity
Put your own brand in this comparison
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