Peony vs Seafolly:Which is more popular?
In September 2026, Seafolly had more branded searches than Peony among swimwear brands in Australia. Seafolly had about 60,500 branded searches, while Peony had 2,900. Seafolly made up 26.2% of all swimwear brand searches we track, and Peony accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Seafolly appeared in four of the five answers and Peony in three. Peony and Seafolly were each mentioned first in two of the four answers.
Who do people search for more?
Seafolly, about 21 searches for every 1 for Peony
Who does AI mention more?
Seafolly, mentioned in 4 of 5 answers, Peony in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peony was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Peony and Seafolly were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Seafolly1st
Peony2nd
Form and Fold3rd
Bydee4th
Bondi Born5th
Baku6th
Bond-Eye7th
Cotton On Body8th
Jets9th
Tigerlily–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best Australian swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand in Australia for bikinis?”
Searched Google, AI Overview
“bikinis”
Searched Google, AI Overview
“swimwear australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Peony or Seafolly more popular in search?
This chart shows how often people search Google for Peony and Seafolly by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.
Share of searches by month for Seafolly, Peony. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
How has the Peony and Seafolly comparison changed over the last 12 months?
3 findings
- Seafolly was ahead of Peony in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peony’s share of searches among swimwear brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia moved from 25.3% to 26.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia swimwear brands in September 2026?
2 changes
In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%.
Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peony’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among swimwear brands
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