How popular isPeony in search?
In September 2026, people searched for Peony by name about 2,900 times in Australia, a 19.4% decrease from the previous year. These searches made up 1.3% of all Australia swimwear brand searches, placing Peony eighth out of ten brands.
Cotton On Body39.3%
Seafolly26.2%
Bydee14.4%
Tigerlily7%
Baku5.2%
Jets2.9%
Bondi Born1.9%
Peony1.3%
Bond-Eye1%
Form and Fold0.82%
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Which swimwear brands compete with Peony?
Share of searches by month for Cotton On Body, Seafolly, Bydee, Tigerlily, Baku, Jets, Peony. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 90.5K | 0% | -7.4 points | |
| 2, held 2nd | 26.2% | 60.5K | +49.4% | +5.3 points | |
| 3, held 3rd | 14.4% | 33.1K | +22.1% | +0.4 points | |
| 4, held 4th | 7% | 16.1K | +24% | +0.3 points | |
| 5, held 5th | 5.2% | 12.1K | +49.4% | +1.1 points | |
| 6, held 6th | 2.9% | 6.6K | +22.2% | +0.1 points | |
| 7, held 7th | 1.9% | 4.4K | +22.2% | +0.1 points | |
| 8, held 8th | 1.3% | 2.9K | +20.8% | 0 points | |
| 9, held 9th | 1% | 2.4K | +26.3% | +0.1 points | |
| 10, held 10th | 0.82% | 1.9K | +46.2% | +0.2 points |
39.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -7.4 points.
2.
Seafolly26.2%
Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +5.3 points.
3.
Bydee14.4%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
7%
Held 4th. 16.1K estimated branded searches, +24% vs prior month. Share +0.3 points.
5.
Baku5.2%
Held 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share +1.1 points.
6.
Jets2.9%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
1.9%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
8.
Peony1.3%
Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
9.
Bond-Eye1%
Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
0.82%
Held 10th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Compare search popularity between Peony and its closest rivals
Every comparison with Peony
9 comparisons
How has branded search demand for Peony changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Peony in Australia fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Peony’s share of searches among swimwear brands in Australia held steady, from 1.5% to 1.3%.
How did search popularity change for Australia swimwear brands in September 2026?
6 changes
In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%.
In September 2026, Baku gained share of searches among swimwear brands in Australia, from 4.2% to 5.2%.
In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%.
Jets’ share of searches among swimwear brands in Australia has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Tigerlily in Australia fell 18.3% over 12 measured months, from 19.7K to 16.1K in September 2026.
How are Peony’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Peony’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- peony swimwear
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Is Peony your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.