Bondi Born vs Peony:Which is more popular?
In September 2026, Bondi Born had more branded searches than Peony among swimwear brands in Australia. Bondi Born had about 4,400 branded searches, while Peony had 2,900. Bondi Born made up 1.9% of all swimwear brand searches we track, and Peony accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Peony appeared in three of the five answers and Bondi Born in two. Peony was mentioned before Bondi Born in two out of three answers that named either.
Who do people search for more?
Bondi Born, about 52% more searches than Peony
Who does AI mention more?
Peony, mentioned in 3 of 5 answers, Bondi Born in 2
Who does AI recommend more?
Peony, named ahead of Bondi Born in 2 of 3 answers
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peony was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bondi Born was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peony was listed before Bondi Born in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Seafolly1st- Peony2nd
Form and Fold3rd
Bydee4th- Bondi Born5th
Baku6th
Bond-Eye7th
Cotton On Body8th
Jets9th
Tigerlily–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best Australian swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand in Australia for bikinis?”
Searched Google, AI Overview
“bikinis”
Searched Google, AI Overview
“swimwear australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Bondi Born or Peony more popular in search?
This chart shows how often people search Google for Bondi Born and Peony by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.
Share of searches by month for Bondi Born, Peony. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
How has the Bondi Born and Peony comparison changed over the last 12 months?
3 findings
- Bondi Born was ahead of Peony in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Born’s share of searches among swimwear brands in Australia moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Peony’s share of searches among swimwear brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia swimwear brands in September 2026?
1 change
Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bondi Born’s and Peony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Born
1 branded search term
- bondi born
Peony
1 branded search term
- peony swimwear
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