Cotton On Body vs Seafolly:Which is more popular?
In September 2026, Cotton On Body had more branded searches than Seafolly among swimwear brands in Australia. Cotton On Body had about 90,500 branded searches, while Seafolly had 60,500. Cotton On Body made up 39.3% of all swimwear brand searches we track, and Seafolly accounted for 26.2%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Seafolly appeared in four of the five answers and Cotton On Body in two. Seafolly was mentioned before Cotton On Body in every answer.
Who do people search for more?
Cotton On Body, about 50% more searches than Seafolly
Who does AI mention more?
Seafolly, mentioned in 4 of 5 answers, Cotton On Body in 2
Who does AI recommend more?
Seafolly, named ahead of Cotton On Body in every answer
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cotton On Body was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seafolly was listed before Cotton On Body in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Seafolly1st
Peony2nd
Form and Fold3rd
Bydee4th
Bondi Born5th
Baku6th
Bond-Eye7th- Cotton On Body8th
Jets9th
Tigerlily–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best Australian swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand in Australia for bikinis?”
Searched Google, AI Overview
“bikinis”
Searched Google, AI Overview
“swimwear australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Cotton On Body or Seafolly more popular in search?
This chart shows how often people search Google for Cotton On Body and Seafolly by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.
Share of searches by month for Cotton On Body, Seafolly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
How has the Cotton On Body and Seafolly comparison changed over the last 12 months?
3 findings
- Cotton On Body was ahead of Seafolly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia moved from 37.8% to 39.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia moved from 25.3% to 26.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia swimwear brands in September 2026?
2 changes
In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%.
In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cotton On Body’s and Seafolly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cotton On Body
1 branded search term
- cotton on body
Seafolly
1 branded search term
- seafolly
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