Swimwear brands in Australia:Which are most popular?
In September 2026, Cotton On Body was the most searched swimwear brand in Australia, accounting for 39.3% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Seafolly was mentioned most often, in four of the five answers. Seafolly was recommended most often, coming first in two out of four responses that gave a list.
Cotton On BodyShare of searches 39.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
SeafollyShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BydeeShare of searches 14.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
TigerlilyShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BakuShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top swimwear brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Seafolly was mentioned most often, in four of the five answers. Seafolly was recommended most often, coming first in two out of four answers that gave a list. Peony was second, and Form and Fold was third. Tigerlily, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Seafolly1st
Peony2nd
Form and Fold3rd- Bydee4th
Bondi Born5th- Baku6th
Bond-Eye7th- Cotton On Body8th
Jets9th- Tigerlily–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best Australian swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand in Australia for bikinis?”
Searched Google, AI Overview
“bikinis”
Searched Google, AI Overview
“swimwear australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which swimwear brands do people search for most?
This chart shows how often people search Google for each swimwear brand by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.
Share of searches by month for Cotton On Body, Seafolly, Bydee, Tigerlily, Baku, Jets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 90.5K | 0% | -7.4 points | |
| 2, held 2nd | 26.2% | 60.5K | +49.4% | +5.3 points | |
| 3, held 3rd | 14.4% | 33.1K | +22.1% | +0.4 points | |
| 4, held 4th | 7% | 16.1K | +24% | +0.3 points | |
| 5, held 5th | 5.2% | 12.1K | +49.4% | +1.1 points | |
| 6, held 6th | 2.9% | 6.6K | +22.2% | +0.1 points | |
| 7, held 7th | 1.9% | 4.4K | +22.2% | +0.1 points | |
| 8, held 8th | 1.3% | 2.9K | +20.8% | 0 points | |
| 9, held 9th | 1% | 2.4K | +26.3% | +0.1 points | |
| 10, held 10th | 0.82% | 1.9K | +46.2% | +0.2 points |
39.3%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -7.4 points.
2.
Seafolly26.2%
Held 2nd. 60.5K estimated branded searches, +49.4% vs prior month. Share +5.3 points.
3.
Bydee14.4%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
7%
Held 4th. 16.1K estimated branded searches, +24% vs prior month. Share +0.3 points.
5.
Baku5.2%
Held 5th. 12.1K estimated branded searches, +49.4% vs prior month. Share +1.1 points.
6.
Jets2.9%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
1.9%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
8.
Peony1.3%
Held 8th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
9.
Bond-Eye1%
Held 9th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.1 points.
0.82%
Held 10th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.2 points.
Which brand is most popular in search among swimwear brands in Australia?
10 brands
In September 2026, Cotton On Body was the most searched among swimwear brands in Australia, with an estimated 90.5K branded searches, 39.3% of all searches for the ten we track. Seafolly is in 2nd place, 13 percentage points behind at 26.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Cotton On Body | 37.8% → 39.3% | 57.8%Apr 2026 | 31.8%Dec 2025 | 1st |
| Seafolly | 25.3% → 26.2% | 31.8%Dec 2025 | 16.8%May 2026 | 2nd |
| Bydee | 13.8% → 14.4% | 16.9%Jun 2026 | 7.7%Apr 2026 | 3rd |
| Tigerlily | 8.2% → 7% | 8.3%Feb 2026 | 6.1%Dec 2025 | 4th |
| Baku | 6.2% → 5.2% | 7.3%Jan 2026 | 2.7%May 2026 | 5th |
| Jets | 3.4% → 2.9% | 3.5%Dec 2025 | 1.5%May 2026 | 6th |
| Bondi Born | 1.8% → 1.9% | 2.3%Dec 2025 | 1.5%Mar 2026 | 7th |
| Peony | 1.5% → 1.3% | 1.5%Dec 2025 | 0.8%May 2026 | 8th |
| Bond-Eye | 1.2% → 1% | 1.4%Nov 2025 | 0.8%May 2026 | 9th |
| Form and Fold | 0.79% → 0.82% | 1%Dec 2025 | 0.45%Mar 2026 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia increased from 37.8% to 39.3%.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia increased from 25.3% to 26.2%.
- Across the 12 months ending September 2026, Bydee’s share of searches among swimwear brands in Australia increased from 13.8% to 14.4%.
- Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia decreased from 8.2% to 7%.
- Across the 12 months ending September 2026, Baku’s share of searches among swimwear brands in Australia decreased from 6.2% to 5.2%.
- Across the 12 months ending September 2026, Jets’ share of searches among swimwear brands in Australia decreased from 3.4% to 2.9%.
- Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia peaked at 57.8% in April 2026 and was lowest at 31.8% in December 2025.
- Across the 12 months ending September 2026, Seafolly’s share of searches among swimwear brands in Australia peaked at 31.8% in December 2025 and was lowest at 16.8% in May 2026.
- Across the 12 months ending September 2026, Bydee’s share of searches among swimwear brands in Australia peaked at 16.9% in June 2026 and was lowest at 7.7% in April 2026.
- Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia peaked at 8.3% in February 2026 and was lowest at 6.1% in December 2025.
- Across the 12 months ending September 2026, Baku’s share of searches among swimwear brands in Australia peaked at 7.3% in January 2026 and was lowest at 2.7% in May 2026.
- Across the 12 months ending September 2026, Jets’ share of searches among swimwear brands in Australia peaked at 3.5% in December 2025 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Bondi Born, Peony, Bond-Eye and Form and Fold held steady: their share of searches among swimwear brands in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia swimwear brands in September 2026?
7 changes
In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%.
In September 2026, Baku gained share of searches among swimwear brands in Australia, from 4.2% to 5.2%.
In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%.
Jets’ share of searches among swimwear brands in Australia has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Tigerlily in Australia fell 18.3% over 12 measured months, from 19.7K to 16.1K in September 2026.
Estimated monthly branded searches for Bond-Eye in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
Compare popularity between leading brands
- Cotton On Body vs Seafolly: compare popularity
- Cotton On Body vs Bydee: compare popularity
- Cotton On Body vs Tigerlily: compare popularity
- Cotton On Body vs Baku: compare popularity
- Seafolly vs Bydee: compare popularity
- Seafolly vs Tigerlily: compare popularity
- Seafolly vs Baku: compare popularity
- Bydee vs Tigerlily: compare popularity
- Bydee vs Baku: compare popularity
- Tigerlily vs Baku: compare popularity
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