Patagonia vs Quiksilver:Which is more popular?
In September 2026, Patagonia and Quiksilver were level in searches among wetsuit brands in Australia, with an estimated 390 branded searches each, at 4.3% of the total each. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Patagonia and Quiksilver each appeared in one of the five answers. Patagonia and Quiksilver were each mentioned first in one of the two answers that named either.
Who do people search for more?
Patagonia and Quiksilver are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top wetsuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quiksilver was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Patagonia and Quiksilver were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rip Curl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Billabong3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Need Essentials1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xcel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Patagonia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quiksilver1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roxy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wetsuit brands
5 answers
Asked ChatGPT
“Which wetsuit should I buy in Australia?”
Asked ChatGPT
“What are the best wetsuit brands?”
Asked ChatGPT
“What is the best wetsuit for surfing in winter?”
Searched Google, AI Overview
“wetsuit”
Searched Google, AI Overview
“mens wetsuit”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Patagonia or Quiksilver more popular in search?
This chart shows how often people search Google for Patagonia and Quiksilver by name. Each line represents a brand's share of searches for all 11 wetsuit brands we track, month by month, from searches in Australia.
Share of searches by month for Patagonia, Quiksilver. The figures are in the table below the chart.
View monthly share of searches table
| Month | O'Neill | Rip Curl | Need Essentials | Billabong | Xcel | Roxy | Patagonia | Quiksilver | Cressi | Zion | Project Blank |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.1% | 16.5% | 12.7% | 11.2% | 9.1% | 5% | 5% | 5% | 4.1% | 4.1% | 3.3% |
| Nov 2025 | 23.9% | 19.8% | 13.2% | 10.7% | 7.3% | 5.9% | 4% | 4.9% | 3.2% | 4% | 3.2% |
| Dec 2025 | 24.2% | 19.1% | 13.1% | 10.1% | 5.9% | 5.9% | 3.9% | 5.9% | 5.9% | 3.2% | 2.6% |
| Jan 2026 | 27% | 18% | 11.2% | 9.9% | 6.6% | 6.6% | 4.4% | 5.4% | 5.4% | 3.6% | 1.9% |
| Feb 2026 | 33.5% | 13.9% | 12.3% | 8.2% | 6.7% | 5.4% | 5.4% | 4.5% | 4.5% | 3.6% | 2% |
| Mar 2026 | 26.6% | 14.4% | 14.4% | 9.7% | 8% | 4.3% | 6.5% | 5.3% | 3.5% | 4.3% | 2.9% |
| Apr 2026 | 27.1% | 14.3% | 14.3% | 9.8% | 9.8% | 4.4% | 5.4% | 4.4% | 2.9% | 4.4% | 2.9% |
| May 2026 | 25.8% | 20.8% | 13.6% | 7.2% | 9.3% | 2.8% | 5.2% | 4.2% | 1.9% | 6.3% | 2.8% |
| Jun 2026 | 32.6% | 17.8% | 14.1% | 7.4% | 6.5% | 2.9% | 4.4% | 4.4% | 2.4% | 5.3% | 2.4% |
| Jul 2026 | 24.6% | 36.8% | 10.9% | 6% | 6% | 2.2% | 4% | 2.7% | 1.8% | 3.3% | 1.8% |
| Aug 2026 | 21.2% | 39.4% | 9.5% | 6.4% | 6.4% | 2.8% | 4.3% | 3.5% | 2.3% | 2.8% | 1.2% |
| Sep 2026 | 32.2% | 17.8% | 11.1% | 8% | 8% | 5.3% | 4.3% | 4.3% | 3.6% | 3.6% | 1.9% |
Quiksilver sells other things too, so only its searches that name this product count here, like “quiksilver wetsuit”.
How has the Patagonia and Quiksilver comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Patagonia took it in February 2026.
- Across the 12 months ending September 2026, Patagonia’s share of searches among wetsuit brands in Australia moved from 5% to 4.3%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Quiksilver’s share of searches among wetsuit brands in Australia moved from 5% to 4.3%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for Australia wetsuit brands in September 2026?
2 changes
In September 2026, Roxy overtook Patagonia and Quiksilver to rank 6th among wetsuit brands in Australia, with 5.3% of the searches.
In September 2026, Quiksilver gained share of searches among wetsuit brands in Australia, from 3.5% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Patagonia’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Patagonia
1 branded search term
- patagonia wetsuit
Quiksilver
1 branded search term
- quiksilver wetsuit
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