Mitre 10 vs Total Tools:Which is more popular?
In September 2026, Total Tools had more branded searches than Mitre 10 among hardware stores in Australia. Total Tools had about 301,000 branded searches, while Mitre 10 had 201,000. Total Tools made up 7.1% of all hardware store searches we track, and Mitre 10 accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about hardware stores, Mitre 10 and Total Tools each appeared in three of the four answers. Total Tools was mentioned before Mitre 10 in two out of three answers.
Who do people search for more?
Total Tools, about 50% more searches than Mitre 10
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Total Tools, named ahead of Mitre 10 in 2 of 3 answers
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Top hardware stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mitre 10 was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Total Tools was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Total Tools was listed before Mitre 10 in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bunnings1st- Total Tools2nd
Mitre 103rd
Sydney Tools4th
Home Hardware5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bunnings3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sydney Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Total Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitre 103 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Home Hardware1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hardware stores
4 answers
Asked ChatGPT
“Where should I buy tools and hardware in Australia?”
Asked ChatGPT
“What are the best hardware stores in Australia?”
Asked ChatGPT
“What's the best store in Australia for power tools?”
Searched Google, AI Overview
“hardware store near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hardware store”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Mitre 10 or Total Tools more popular in search?
This chart shows how often people search Google for Mitre 10 and Total Tools by name. Each line represents a brand's share of searches for all five hardware stores we track, month by month, from searches in Australia.
Share of searches by month for Total Tools, Mitre 10. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bunnings | Sydney Tools | Total Tools | Mitre 10 | Home Hardware |
|---|---|---|---|---|---|
| Oct 2025 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Nov 2025 | 81.2% | 7.3% | 7.3% | 4% | 0.24% |
| Dec 2025 | 81.5% | 7.3% | 6% | 4.9% | 0.29% |
| Jan 2026 | 80.4% | 7.2% | 7.2% | 4.8% | 0.29% |
| Feb 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Mar 2026 | 79.2% | 8.7% | 7.1% | 4.7% | 0.29% |
| Apr 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
| May 2026 | 76.5% | 10.3% | 8.4% | 4.6% | 0.28% |
| Jun 2026 | 74% | 12.1% | 9.9% | 3.6% | 0.27% |
| Jul 2026 | 79.8% | 8.8% | 7.2% | 3.9% | 0.29% |
| Aug 2026 | 76.4% | 10.3% | 8.4% | 4.6% | 0.34% |
| Sep 2026 | 79.1% | 8.7% | 7.1% | 4.7% | 0.35% |
How has the Mitre 10 and Total Tools comparison changed over the last 12 months?
3 findings
- Total Tools was ahead of Mitre 10 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mitre 10’s share of searches among hardware stores in Australia moved from 4.8% to 4.7%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 12 months ending September 2026, Total Tools’ share of searches among hardware stores in Australia moved from 7.2% to 7.1%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for Australia hardware stores in September 2026?
2 changes
In September 2026, Total Tools lost share of searches among hardware stores in Australia, from 8.4% to 7.1%.
Mitre 10’s share of searches among hardware stores in Australia has gained ground for 3 months in a row, from 3.6% to 4.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mitre 10’s and Total Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitre 10
1 branded search term
- mitre 10
Total Tools
1 branded search term
- total tools
Other head-to-heads among hardware stores
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