Microsoft Surface vs MSI:Which is more popular?
In September 2026, Microsoft Surface had more branded searches than MSI among laptop brands in Australia. Microsoft Surface had about 8,100 branded searches, while MSI had 3,600. Microsoft Surface made up 4.8% of all laptop brand searches we track, and MSI accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about laptop brands, Microsoft Surface appeared in one of the five answers and MSI in none.
Who do people search for more?
Microsoft Surface, about 2 searches for every 1 for MSI
Who does AI mention more?
Microsoft Surface, mentioned in 1 of 5 answers, MSI in 0
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Surface was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MSI did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lenovo1st
Apple MacBook2nd
ASUS3rd
Dell4th
Acer5th- Microsoft Surface6th
HP7th
MSI–
Razer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“What's the best laptop brand in Australia?”
Asked ChatGPT
“Which laptop should I buy for university?”
Asked ChatGPT
“What's the best laptop for working from home?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Microsoft Surface or MSI more popular in search?
This chart shows how often people search Google for Microsoft Surface and MSI by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in Australia.
Share of searches by month for Microsoft Surface, MSI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | Microsoft Surface | Acer | ASUS | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 12.6% | 10.2% | 10.2% | 5.6% | 3.1% | 3.7% | 2.5% | 0.9% |
| Nov 2025 | 49.1% | 14.8% | 9.9% | 9.9% | 5.4% | 3.6% | 3.6% | 2.9% | 0.71% |
| Dec 2025 | 47.8% | 14.3% | 11.7% | 9.6% | 5.2% | 3.5% | 4.3% | 2.8% | 0.84% |
| Jan 2026 | 48.1% | 14.4% | 11.8% | 9.6% | 5.3% | 3.5% | 4.3% | 2.3% | 0.69% |
| Feb 2026 | 55% | 11.1% | 11.1% | 9% | 4.9% | 2.7% | 3.3% | 2.2% | 0.65% |
| Mar 2026 | 58.8% | 9.7% | 9.7% | 7.9% | 5.3% | 2.4% | 3.5% | 1.9% | 0.83% |
| Apr 2026 | 50.1% | 12.2% | 12.2% | 10% | 5.5% | 3% | 3.7% | 2.4% | 0.88% |
| May 2026 | 53% | 13% | 10.6% | 8.7% | 4.7% | 3.2% | 3.9% | 2.1% | 0.94% |
| Jun 2026 | 49.4% | 12.1% | 12.1% | 9.9% | 6.6% | 2.9% | 3.6% | 2.4% | 0.87% |
| Jul 2026 | 52.4% | 12.9% | 10.5% | 8.6% | 5.7% | 3.1% | 3.8% | 2.1% | 0.93% |
| Aug 2026 | 56% | 11.3% | 11.3% | 7.5% | 5% | 2.8% | 3.4% | 1.8% | 0.82% |
| Sep 2026 | 53.4% | 13.1% | 10.7% | 8.7% | 4.8% | 3.2% | 3.2% | 2.1% | 0.77% |
Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.
How has the Microsoft Surface and MSI comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of MSI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in Australia moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in Australia moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for Australia laptop brands in September 2026?
2 changes
Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026.
Estimated monthly branded searches for MSI in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Surface’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Surface
1 branded search term
- surface laptop
MSI
1 branded search term
- msi laptop
Other head-to-heads among laptop brands
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