Dell vs Apple MacBook:Which is more popular?
In September 2026, Apple MacBook had more branded searches than Dell among laptop brands in Australia. Apple MacBook had about 90,500 branded searches, while Dell had 14,800. Apple MacBook made up 53.4% of all laptop brand searches we track, and Dell accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about laptop brands, Apple MacBook appeared in all five answers and Dell in two. Apple MacBook was mentioned before Dell in four out of five answers.
Who do people search for more?
Apple MacBook, about 6 searches for every 1 for Dell
Who does AI mention more?
Apple MacBook, mentioned in every answer we collected
Who does AI recommend more?
Apple MacBook, named ahead of Dell in 4 of 5 answers
Follow Dell vs Apple MacBook and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. Dell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple MacBook was listed before Dell in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lenovo1st- Apple MacBook2nd
ASUS3rd
Dell4th
Acer5th
Microsoft Surface6th
HP7th
MSI–
Razer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“What's the best laptop brand in Australia?”
Asked ChatGPT
“Which laptop should I buy for university?”
Asked ChatGPT
“What's the best laptop for working from home?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Dell or Apple MacBook more popular in search?
This chart shows how often people search Google for Dell and Apple MacBook by name. Each line represents a brand's share of searches for all nine laptop brands we track, month by month, from searches in Australia.
Share of searches by month for Apple MacBook, Dell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | Microsoft Surface | Acer | ASUS | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 12.6% | 10.2% | 10.2% | 5.6% | 3.1% | 3.7% | 2.5% | 0.9% |
| Nov 2025 | 49.1% | 14.8% | 9.9% | 9.9% | 5.4% | 3.6% | 3.6% | 2.9% | 0.71% |
| Dec 2025 | 47.8% | 14.3% | 11.7% | 9.6% | 5.2% | 3.5% | 4.3% | 2.8% | 0.84% |
| Jan 2026 | 48.1% | 14.4% | 11.8% | 9.6% | 5.3% | 3.5% | 4.3% | 2.3% | 0.69% |
| Feb 2026 | 55% | 11.1% | 11.1% | 9% | 4.9% | 2.7% | 3.3% | 2.2% | 0.65% |
| Mar 2026 | 58.8% | 9.7% | 9.7% | 7.9% | 5.3% | 2.4% | 3.5% | 1.9% | 0.83% |
| Apr 2026 | 50.1% | 12.2% | 12.2% | 10% | 5.5% | 3% | 3.7% | 2.4% | 0.88% |
| May 2026 | 53% | 13% | 10.6% | 8.7% | 4.7% | 3.2% | 3.9% | 2.1% | 0.94% |
| Jun 2026 | 49.4% | 12.1% | 12.1% | 9.9% | 6.6% | 2.9% | 3.6% | 2.4% | 0.87% |
| Jul 2026 | 52.4% | 12.9% | 10.5% | 8.6% | 5.7% | 3.1% | 3.8% | 2.1% | 0.93% |
| Aug 2026 | 56% | 11.3% | 11.3% | 7.5% | 5% | 2.8% | 3.4% | 1.8% | 0.82% |
| Sep 2026 | 53.4% | 13.1% | 10.7% | 8.7% | 4.8% | 3.2% | 3.2% | 2.1% | 0.77% |
How has the Dell and Apple MacBook comparison changed over the last 12 months?
3 findings
- Apple MacBook was ahead of Dell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in Australia moved from 10.2% to 8.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in Australia moved from 51.2% to 53.4%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for Australia laptop brands in September 2026?
2 changes
In September 2026, Dell gained share of searches among laptop brands in Australia, from 7.5% to 8.7%.
In September 2026, Apple MacBook lost share of searches among laptop brands in Australia, from 56% to 53.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dell’s and Apple MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dell
1 branded search term
- dell laptop
Apple MacBook
1 branded search term
- macbook
Other head-to-heads among laptop brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.