How popular isDell?
In September 2026, people searched for Dell by name about 14,800 times in Australia, an 18.2% decrease from the previous year. These searches made up 8.7% of all Australia laptop brand searches, placing Dell fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about laptop brands, Dell appeared in two of the five answers and was the fourth most recommended of the nine.
Dell is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.
Apple MacBookShare of searches 53.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HPShare of searches 13.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
LenovoShare of searches 10.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DellShare of searches 8.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Microsoft SurfaceShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dell is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lenovo1st
- Apple MacBook2nd
ASUS3rd- Dell4th
Acer5th- Microsoft Surface6th
- HP7th
MSI–
Razer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lenovo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASUS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Razer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“What's the best laptop brand in Australia?”
Asked ChatGPT
“Which laptop should I buy for university?”
Asked ChatGPT
“What's the best laptop for working from home?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which laptop brands compete with Dell?
Share of searches by month for Apple MacBook, HP, Lenovo, Dell, Microsoft Surface, Acer, ASUS, MSI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | Microsoft Surface | Acer | ASUS | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 12.6% | 10.2% | 10.2% | 5.6% | 3.1% | 3.7% | 2.5% | 0.9% |
| Nov 2025 | 49.1% | 14.8% | 9.9% | 9.9% | 5.4% | 3.6% | 3.6% | 2.9% | 0.71% |
| Dec 2025 | 47.8% | 14.3% | 11.7% | 9.6% | 5.2% | 3.5% | 4.3% | 2.8% | 0.84% |
| Jan 2026 | 48.1% | 14.4% | 11.8% | 9.6% | 5.3% | 3.5% | 4.3% | 2.3% | 0.69% |
| Feb 2026 | 55% | 11.1% | 11.1% | 9% | 4.9% | 2.7% | 3.3% | 2.2% | 0.65% |
| Mar 2026 | 58.8% | 9.7% | 9.7% | 7.9% | 5.3% | 2.4% | 3.5% | 1.9% | 0.83% |
| Apr 2026 | 50.1% | 12.2% | 12.2% | 10% | 5.5% | 3% | 3.7% | 2.4% | 0.88% |
| May 2026 | 53% | 13% | 10.6% | 8.7% | 4.7% | 3.2% | 3.9% | 2.1% | 0.94% |
| Jun 2026 | 49.4% | 12.1% | 12.1% | 9.9% | 6.6% | 2.9% | 3.6% | 2.4% | 0.87% |
| Jul 2026 | 52.4% | 12.9% | 10.5% | 8.6% | 5.7% | 3.1% | 3.8% | 2.1% | 0.93% |
| Aug 2026 | 56% | 11.3% | 11.3% | 7.5% | 5% | 2.8% | 3.4% | 1.8% | 0.82% |
| Sep 2026 | 53.4% | 13.1% | 10.7% | 8.7% | 4.8% | 3.2% | 3.2% | 2.1% | 0.77% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 90.5K | -17.7% | -2.6 points | |
| 2, held 2nd | 13.1% | 22.2K | 0% | +1.8 points | |
| 3, held 3rd | 10.7% | 18.1K | -18.5% | -0.6 points | |
| 4, held 4th | 8.7% | 14.8K | 0% | +1.2 points | |
| 5, held 5th | 4.8% | 8.1K | -18.2% | -0.3 points | |
| 6, moved from 7th to 6th | 3.2% | 5.4K | 0% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.2% | 5.4K | -18.2% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.1% | 3.6K | 0% | +0.3 points | |
| 9, held 9th | 0.77% | 1.3K | -18.8% | 0 points |
53.4%
Held 1st. 90.5K estimated branded searches, -17.7% vs prior month. Share -2.6 points.
2.
HP13.1%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
Lenovo10.7%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
4.
Dell8.7%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.8%
Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Acer3.2%
Moved from 7th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
7.
ASUS3.2%
Moved from 6th to 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
8.
MSI2.1%
Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
9.
Razer0.77%
Held 9th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Microsoft Surface and Razer sell other things too, so only their searches that name this product count here, like “surface laptop”.
Compare popularity between Dell and its closest rivals
Every comparison with Dell
8 comparisons
How has branded search demand for Dell changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dell in Australia fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in Australia decreased from 10.2% to 8.7%.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in Australia peaked at 10.2% in October 2025 and was lowest at 7.5% in August 2026.
- Across the 12 months ending September 2026, Dell fell from 3rd to 4th among laptop brands in Australia.
How did search popularity change for Australia laptop brands in September 2026?
6 changes
In September 2026, HP gained share of searches among laptop brands in Australia, from 11.3% to 13.1%.
In September 2026, Dell gained share of searches among laptop brands in Australia, from 7.5% to 8.7%.
In September 2026, Apple MacBook lost share of searches among laptop brands in Australia, from 56% to 53.4%.
In September 2026, Lenovo lost share of searches among laptop brands in Australia, from 11.3% to 10.7%.
Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026.
In September 2026, Acer rose from 7th to 6th among laptop brands in Australia.
How are Dell’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dell laptop
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Is Dell your brand?
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